Blog

WEDDING SEASON: IN CONVERSATION, GRACE & THORN

17.03.17

We talk to the Senior Florist at Grace & Thorn about wedding season and creating the perfect wedding flowers

SHOP WEDDING
VIEW THE FEATURE

As we launch our wedding shop and occasionwear feature and start to look ahead to event season, we explore all-things wedding-related. Here, we talk to Jack Sheldon, Senior Florist at Grace & Thorn in East London, about his career path and his tips and tricks on getting the florals right for your day.

What inspired you to become a florist and how has your career path evolved?
I have a great love of colour and texture, especially those found in nature so it was quite a natural career path for me. I completed a course in floristry and began an internship with Nik Southern of Grace & Thorn. From there, I got offered a job working in the shops and helping out on events and I am now a senior event florist.

Grace & Thorn is famed for its contemporary approach to flower arranging. Did you have to adapt your aesthetic to suit this look?
Grace & Thorn was the only place I really wanted to work after I completed my floristry course as I had been following Nik on Instagram for ages and I loved what she was doing with the brand. The Grace & Thorn aesthetic is very similar to my own so it was an easy fit. 

Do you have any other creative outlets or hobbies?
I previously trained as a hair dresser and then as a wig maker and I still have some private clients that I still have appointments with mainly for fun. I love visiting galleries and exhibitions in my spare time and as I think it’s really important to feel continuously inspired. There is so much culture on our doortstep in London that it’s easily done. We have to stay ahead of the trends.

How would you describe the Grace & Thorn brand in three words?
Innovative, directional and current.

What is the most memorable project that you’ve ever worked on with Grace & Thorn?
We created the florals and plant styling for one of my friend’s weddings last summer which was memorable for many reasons. We were away for 3 days during the install, making it the biggest project I’ve ever worked on. The venue and the creativity of the whole event were absolutely beautiful and we mixed bloom-heavy urns with plant installations and hanging foliage to create something particularly spectaculat. Working on a project of that scale gave me a real sense of achievement.  

Is wedding season a particularly busy time of year for you and when does your calendar start filling up?
We are busy all year round! However you really notice the weddings picking up pace around May.

Do you think the location of the venue should decipher the flower arrangements?
We love drawing inspiration from our surroundings so every aspect should resonate well with its setting. Saying that, we also love to mix things up but everything should be in context. Weddings should be dressed to make the most of the venue; if you have tall ceilings and your able to hang from them, for example, then go for it!

What would your personal choice of arrangement be?
The bigger the better! I love oversized urns and long tables full of heavy blooms. When they’re mixed in with lots of foliage and leafy green plants the result is something opulent overgrown, but still considered.

What would your personal choice of arrangement be?
The bigger the better! I love oversized urns and long tables full of heavy blooms. When they’re mixed in with lots of foliage and leafy green plants the result is something opulent overgrown, but still considered.

What does the process look like for you, from initial inspiration to final arrangement?
We create mood boards covering colour palette, flower choice and vessels, then we source the flowers and make sure the palette works in reality. The selection also has to provide texture and interest. We then prep the vessels, condition the flowers and get started on arranging. It’s good to refer to the moodboard as you start but then let your creativity take over. The best arrangements evolve as you go along. Maintaining a bit of freedom is the best way to use your chosen elements to their full potential. 

Tell us something that people tend to overlook but that makes a big difference in terms of visuals when it comes to wedding flowers.
Mixing in a rouge colour, such as a burgundy with a pastel pallet, it really brings everything together and makes all the other colours in the arrangement come to life. 

Do you have any tips for people looking to arrange their own flowers, either at home or for their wedding?
Get some experience first, as it will take the pressure off and you'll have an understanding of how flowers work and the fundamentals of using them. We run floral Thursdays every month, and offer one to one workshops which is the perfect beginners guide to getting started.

Follow Grace & Thorn on instagram

SHOP WOMEN'S NEW ARRIVALS
SHOP MEN'S NEW ARRIVALS