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Introducing Good American curated by Reiss. 
By women, for women. 

This carefully selected edit from Good American remains true to Reiss’ style philosophy, perfectly complementing your existing Reiss wardrobe.  

The globally renowned brand, co-founded by Khloé Kardashian and Emma Grede, offers innovative and solution-led denim for the modern woman. With a fit-first philosophy, Good American garments champion inclusivity, enhance curves and represent body acceptance – celebrating all dimensions of female power.

Emma says: “We are so excited to announce that we are launching with the iconic British fashion brand Reiss. This partnership is such a milestone for us, and we couldn’t think of a better partner to work with in this capacity. As a brand we are always listening to our customers to ensure they have maximum accessibility to the brand and being stocked at Reiss will allow us to bring more inclusive styles to all women.” 

Alongside the Reiss offering of structured and work-ready denim, Good American offers a wider range of fits and styles. All stretch jeans are made with recovery fabric, reinforced belt loops, and a 4-piece trouser waistband, designed to avoid the common gap at the back. There is also a tummy-smoothing panel in every pair.

The Good American fashion line is the epitome of inclusivity, with a dedication to making women comfortable. Offering quality, style and substance in sizes XS-5XL PLUS across all denim, the brand is committed to challenging industry norms by empowering women to feel sexy and confident no matter their size or shape.

You’ll find versatile washes that you can easily style with the rest of your wardrobe. Think black, dark indigo and stonewash.

The brand is B Corp certified. B Corp is an international movement that uses business as a force for good. This means they must meet high standards of verified social and environmental performance, transparency and accountability to balance purpose and profit.

Good American is a brand that provides space for women to feel powerful, and sexy. Discover globally renowned denim and scuba bodysuits that listen to the needs of women, complementing your Reiss collection.

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