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Dive into our latest denim guide to explore our new – and existing – Reiss hero styles.  
Denim underpins every modern woman’s wardrobe, and we create ours to make an impact now - but remain relevant for seasons to come.    

With timeless appeal and optimum endurance in mind.

 

SHOP JEANS


 

HOW IS DENIM EVOLVING?  
    

Reiss partners with Better Cotton to improve cotton farming globally. Better Cotton is sourced via a system of Mass Balance and is not physically traceable to end products.  

Find Out More

Jeanologia™ are on a mission is to create an ethical, sustainable, and eco-efficient textile & apparel industry through disruptive technologies, and we are proud to partner with them through our production of denim.


 

OUR DENIM STYLES IN SPOTLIGHT: 

Flared trousers are in the spotlight. While we tend to associate flares with 1970s fashion, they originated much earlier in history - as far back as the early 19th century. The modern flare shape elongates the leg and compliments the waist and thighs. 
 

SHOP FLARE

The skinny jean is designed in a form-fitting silhouette that falls flawlessly on the ankle, for a sculpted finish that enhances the natural frame. The Lux jeans are a most-loved style, no doubt thanks to their flattering nature.    

This season introduces the Garcia, a contour-fit jean designed with ergonomic seams, positioned further forward for a slimming effect. The back pockets have also been repositioned to give the appearance of the buttocks being lifted. The stretch element comes from lycra t400 technology, providing excellent movement, comfort, and shape recovery. 

 

SHOP SKINNY

Our straight-cut jean is fitted at the hips for a flattering look, whilst remaining straight down the leg for a streamlined appearance. 
 

SHOP STRAIGHT

An everyday hero, the slim-crop jean offers luxurious softness married with stretch for a comfortable wear. This leg style is the ideal balance between wide and skinny, for a shape that compliments the natural profile. We crop them at the ankle to work with heels or flats.
 

SHOP SLIM CROP

BRANDS

Alongside the Reiss offering of structured and work-ready denim, Good American offers a wider range of fits and styles. All stretch jeans are made with recovery fabric, reinforced belt loops, and a 4-piece trouser waistband, designed to avoid the common gap at the back. There is also a tummy-smoothing panel in every pair.  

The Good American fashion line is the epitome of inclusivity, with a dedication to making women comfortable. Offering quality, style and substance in sizes XS-5XL PLUS across all denim, the brand is committed to challenging industry norms by empowering women to feel sexy and confident no matter their size or shape.

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