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NEW UNIFORMS

14.09.21

A typically-Reiss wardrobe of style, substance and power to gear our return to activities.

Power-dressing may seem like an old-fashion term these days, but the concept hasn’t died. At Reiss, we’ve always believed in the power of a good outfit.

The Olive Coat, Clem Roll Neck Top and Leah Trousers

To us, however, dressing with poise is less about exerting influence, more about self-assurance. We know well about a moment when our customers look in the mirror as they try a quintessential Reiss coat or dress on. 


During the recent style hiatus we lived through, we were wondering what would come next. Will we ever want to dress up again?


Absolutely.


The Latte Blazer and Trousers and Caine Roll Neck.

Not only dress up but look at our archives to find what matters to us most. What are the pieces that stay? What are the styles we reach for again and again?

The Pike Jacket, The Caine Roll Neck, The Ramsay Trousers

Enter NEW UNIFORMS, an edit of signature Reiss pieces including dresses, tailoring, knits, and coats – all reinterpreted, restyled and reaffirmed.

On Malaika: The Kara Dress On Harry: The Jenner Jacket, The Regal Roll Neck, The Brighton Trousers

We apply recently learned comfort lessons into these new pieces, along with our usual style codes. They’re easy to move in, but they look utterly stylish.

The Rosie Dress

In the world we created with this campaign, women are empowered and strong; men are open and bright, marching together to chase a new future. New Uniforms is about good intentions, purpose, determination, and the wardrobe to pursue them.

The Angel Jacket, The Latte Trousers


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