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A sustainable collection that satisfies our yearning for holiday dressing.

Innovation, sustainability, and expert craftsmanship collide with REISS x CHÉ  – a collaboration that offers a curated and complete holiday wardrobe, spotlighting swim styles that seamlessly transform into casual wear; add a shirt from the collection, and you're ready.

A renewed appetite for travel and the demand for high quality, multi-use garments fuelled our teams' creativity.

The result has style credentials to modern holiday dressing – where you can easily shift from pool to party (and beyond).

Menswear Director Alex Field notes that “As brands, we have leant on each other’s strengths and expertise to create improved offerings. In addition to swimwear, you’ll see Cuban-collared shirts and well-crafted knits that all reflect the spirit of the modern age yet will stand the test of time.”

Creative Director of CHÉ, Oliver Cheshire, discusses the partnership: “For me, it’s about more than just two logos on a T-shirt. I wanted this to be about the fabrics, the technology, and the synergy of the two brands.” The creative process led to REISS’ typical colour palette being adopted for the first launch, whilst the products will feature CHÉ’s signature stripe detailing.

CHÉ creates garments with outstanding sustainability credentials. This eco-conscious ethos, aligned with REISS’ evolution toward cleaner fashion, produced a clean collection - the right way to go about shopping, without a doubt.

The swim shorts, for example, are made from 100% recycled nylon - regenerated from waste yarns and fabric scraps, whilst still achieving optimal resistance to chlorine, saltwater, and UV light. 

With the resortwear boom in full swing - and the weather warming up as we hoped, the time couldn't be better: make sure your holiday wardrobe means business as much as your city edit.

We invite you to discover the collection - and hope you have your most memorable summer yet. 

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