FEATURES

Since 1971: The SS20 Campaign

28.01.20

As stalwarts of British fashion for almost fifty years, we look back to inform the now for our fresh Spring/Summer ’20 collection.

Johanne wears: Briar jacket
Adrien wears: Zero suit

It’s time to embrace the new. Nodding to our rich heritage with a resounding relevance, fashion’s iconic silhouettes are updated for the season ahead via a modern view of enduring British elegance.

HERITAGE MADE MODERN

Revisiting our defining London roots once again, this season’s key looks are designed to be adopted immediately into your current wardrobe repertoire – and revisited for many seasons to come.

To celebrate our influential style history from 1971 to now, SS20 takes a view on our unique heritage. Championing directional and modern pieces that cemented our design ethos throughout the 70s, 80s, 90s and beyond. Sharp lines and a strong consideration of function shape the collection, creating a timeless capsule of enduring style heroes.

Now, inline with the modern demands of an a.m. to p.m. dress code, our Spring/Summer ’20 staples become versatile offerings for around-the-clock dressing. Flexibility is key, with a considered focus on fabrication and material, and execution of the utmost importance. Each element delivered in of-the-moment iterations via our innovative cashmere-touch denim, a presentation of tactile-focused materials and a curated edit of core pieces.

With authenticity and originality always at the heart of our offering, ’97 was the year we brought our creative spirit solely in-house. Our atelier would design and produce every collection to come – including SS20, and continue our legacy of attainable luxury.

This season, the deconstructed suit is heroed, with tailoring celebrated as both a formal agenda and used to inform standalone key pieces, created with the style pressures of life on-the-go firmly in mind. Discovering a softer approach with jersey, new silhouettes afforded both flexibility in movement, and flexible options for your own experimentation of how and when to wear it.

Brave Moments Pave The Way

Designed in London since the very beginning, our established design philosophy still rings true. Fusing exceptional design and premium quality, our latest collection will weave into your current wardrobe with ease, but promising bold impact.

Alongside our sharper silhouettes, elsewhere languid shapes flaunt long-lasting, comfortable wear with our studied approach to craftsmanship resulting in ensembles that are both effortless yet put-together.

With considered staples and standout outfits in abundance, we looked to accessories to cement the collection’s timelessness with a modern stance. Leather bags stand the test of time in chic tonal colourways, completing every look for work or play. Meanwhile, a strappy heel or London-centric flyknit trainers promise to diversify your new pieces for increased style mileage.

With an infusion of notable new prints, too, our latest collection presents a modern vision of now. With each with a piece, a statement of style that remains unique, directional and impeccably stylish. Culminating in a collection fit to see you through a new era.