New York State Of Mind


As the backdrop for our AW18 campaign, New York offers a complexity that charms visitors and city veterans alike. We highlight the best of what the big apple has to offer.


A beacon that was designed to welcome immigrants arriving from abroad in New York Harbour, this sculpture is an enduring symbol of the city. Beat the ferry-faring crowds and instead take a private boat tour around Ellis Island to see Lady Liberty up close. For the best pictures, visit the island at night when the statue is beautifully lit up and its silhouette stands out against the backdrop of a starry sky.

Feel The Beat Of Brooklyn

The undisputed nucleus of cool-kid culture, Brooklyn’s creative energy is palpable on every street corner. From extensive art and culinary offerings to fashion pop-ups that reflect the uptown/downtown vibes of the city, this hub has an ambiance like no other.

Visit The World’s Most Iconic Skyscraper

Perhaps the most iconic piece of architecture to ever be associated with NYC, the Empire State Building stood as the world’s tallest skyscraper for over 40 years. A cultural icon that is preserved as a national historic landmark, the panoramic views from the 86th and 102nd floors reveal the true blueprint of the bustling city below.

Embrace The Energy Of Times Square


Lights, camera, action. Times Square has helped New York earn a reputation as the city that never sleeps. Electric with the lights from video billboards, restaurants and stores, it is one of the world’s busiest pedestrian areas with over 131 million tourists descending on the area every year. Commercialism embodied, it also boasts some of the biggest brand merchandise sales in the world.


Get Lost On purpose 


The best way to explore the concrete jungle? Start walking. Get to know the city from the ground up by strutting down iconic streets such as Fifth Avenue, Wall Street and Broadway. Each block unveils a new set of food and fashion hidden gems, allowing you to experience the most authentic and multi-dimensional view of the city’s incredible landscape.