FEATURES

The Americana Collection

25.03.20

Saddle up; Western-inspired silhouettes with a touch of vintage nostalgia set the tone for Spring/Summer

The worlds of music and film have long been credited as a source of influence for fashion tastes and street-style trends. This season, one common inspiration in both arts - the exploration of all things Americana - has actively shaped the narrative for Spring/Summer ’20.

FILM IN FOCUS

Taking sartorial cues from a cinematic interpretation of the of the wild west, our new Americana capsule collection offers a contemporary take on cowboy-inspired style. Channelling a Seventies-Rockstar-meets-street-style aesthetic, the collection puts forward a bold statement when worn with trend-led purpose, while also offering standalone pieces that will add flourish to your everyday wears.

ATTITUDE OVER ACCESSORIES

While cowboy boots can easily fall into costume territory, a snakeskin shirt sparks a more contemporary conversation. Resist the urge to go overboard with western-themed accessories and instead look to suede and denim to help curate the aesthetic, without overpowering it. If in doubt – remember that multiple fabrications look considered when rendered in the same (tonal) colour palette.

HEAD WEST(ERN)

Less about a head-to-toe reincarnation of John Wayne and the like, the Americana collection channels an acute sense of fashion nostalgia. Think: retro-style embroidery rather than rhinestone embellishment. Acknowledging the rules of modern menswear with separates that adapt to any setting, a focus on denim, colour-blocking and suede takes precedence.

“Think: retro-style embroidery rather than rhinestone embellishment”

“The recent cinematic exploration of all things Americana actively shaped the narrative for Spring/Summer ’20”