Reiss Signatures: Coats


Jamie Waters is a fashion writer who knows a good coat when he sees one. He shares his knowledge along with findings from his investigation of the Reiss coat.
His story is illustrated by the coats captured in our Autumn Winter '21 Signatures campaign.

“The coat is the ultimate piece,” says Alex Field, menswear director at Reiss. “Really, it’s the last thing you put on to finish your look – and the first thing someone will see when meeting you.”

A coat occupies a special spot in a man’s wardrobe. It should age with its owner, moulding to the particular lines and curves of their body. Its fabric should be soft yet sturdy, and its pockets generous. It should be a form of armour, keeping you dry when it’s raining and warm when it’s chilly. And it should go with pretty much everything – as a complementary but not overpowering ingredient in any outfit.

At Reiss coats are a signature, with Field’s designs striking a careful balance between being sharp and relaxed. Given that Reiss started out as a tailoring shop in London in 1971, precise cuts are embedded in its DNA (indeed, with no big logo to earmark a Reiss garment, everything comes down to the cut). Yet these days its models – appealing to style-conscious modern shoppers often more accustomed to athleisure than suits – possess softer shoulder constructions and little internal lining. Movement is easy and comfort is king.

Take the Giovanni peacoat or the Gable overcoat, two of the house’s most beloved designs. They come in soft wool-blends in subtle shades: the peacoat in navy; the overcoat in oatmeal, charcoal and camel, among others. There’s a pleasant unfussiness to them – all neat fits and clean lines; no oversized schlubbiness. Pair the Giovanni with a roll-neck; pop the Gable’s collar and team it with a hoodie, cricket jumper or chore jacket. The point is to look – and feel – elegant, relaxed and confident. Perhaps with a touch of swagger too. And the point is to look and feel elegant, relaxed and confident for life: these are handsome things to cherish, not single-season throwaways.

“It’s a bit like having fond memories of a certain car you owned; often there is emotion attached,”

says Field of a Reiss coat. They are companions on long walks, trips abroad and nights out – and they’ll only improve with wear.