Set in the heart of Soho, the Ham Yard Hotel is the Firmdale group’s most ambitious project to date. The hotel revolves around a unique tree-filled pedestrian thoroughfare with 13 individual specialist stores and an airy restaurant. As well as a sumptuous drawing room, library and orangery, the hotel has a spa, a 190-seat theatre, an original 1950s Texan bowling alley and a leafy rooftop garden with sweeping views across the London skyline.


1 Ham Yard, London W1D 7DT

+44 (0)20 3642 2000

The Chiltern Firehouse

Originally one of London’s first purpose built fire stations, Chiltern Firehouse is a bespoke, luxury hotel featuring beautiful gothic architecture, 270 degree views of Marylebone, working fireplaces in each bedroom, and an outdoor city garden. The restaurant at the heart of the Firehouse boasts contemporary, ingredient-focused cooking from world-renowned chefs.


One Chiltern Street, Marylebone, London W1U 7PA

0207 073 7676

The London EDITION

With 173 rooms, a restaurant run by Michelin starred Jason Atherton, a cocktail lounge and a lobby bar, The London EDITION brings together the integrity and character of a historic building with simple, sophisticated design. The public spaces use the building’s elegant architecture as a backdrop for layered modern components, creating a chic and charismatic environment.


10 Berners Street, London, W1T 3NP

020 7781 0000


Family owned for nearly a century, Durrants hotel is situated in the heart of Marylebone village. Behind the iconic Georgian facade lie individually decorated rooms and suites, as well as a variety of places for residents and non-residents to eat and drink in style.


George Street, London W1H 5BJ

+44 (0)20 7935 8131

Charlotte Street Hotel

The moment you enter the reception, with its wonderful fireplace, the friendly staff make you feel so welcome. The rooms are all decorated in a modern English style and the guest areas feature artwork by Bloomsbury artists and spacious sofas to relax in.


15-17 Charlotte Street, London W1T 1RJ

+44 (0)20 7806 2000

Sanderson Hotel

The hallmark of Phillipe Starck can be found throughout this modern and stylish hotel. The 30s surreal touches are joyous; take the weight off on the Dali red lips sofa. The rooms are also decorated with a quirky and humorous attitude.


50 Berners Street, London W1T 3NG

+44 (0)20 7300 1400


Centrally-located and with warm and attentive staff, the Stafford is a great place to stay. Each room has been thoughtfully and individually decorated demonstrating British style at its best.


16-18 St. James's Place, London SW1A 1NJ

+44 (0)20 7493 0111

The Mayfair Hotel

Combining luxurious accommodation and one of the Capitals' most glamorous bars, The Mayfair Hotel has been home to some of London's most glamorous visitors since 1927.


Stratton Place, London W1J 8LT

+44 (0)20 7629 7777

Millennium Hotel

Situated on one of London's most impressive Georgian squares, the Millennium Hotel offers guests a quintessentially British experience, combining traditional decor with state of the art amenities.


44 Grosvenor Square, London W1K 2HP

+44 (0)20 7629 9400

Dukes Hotel

An iconic boutique hotel located in the heart of Mayfair, Dukes is home to the infamous Dukes Bar, which is recognised worldwide for its famous Martinis.


35 St James's Place, London SW1A 1NY

+44 (0)20 7491 4840

The Mandeville Hotel

A luxury hotel located in the heart of the fashionable Marylebone Village, the Mandeville boasts an elegant interior and award-winning restaurant.


Mandeville Place, London W1U 2BE

+44 (0)20 7935 5599

The Langham

The 5-star Langham Hotel is a veritable icon among London hotels, offering impeccably luxurious accommodation and surroundings, that are second to none.


1C Portland Place, London W1B 1JA

+44 (0)20 7636 1000


Over a century old, Claridges Mayfair hotel is steeped in history. Its effortlessly elegant interior is a breathtaking blend of original features and more contemporary Art Deco twists.


49 Brook Street, London W1K 4HR

+44 (0)20 7409 6307

The Connaught

Ultimate 5-star luxury in one of London's most desirable districts, this hotel offers an unforgettable experience with elegant and chic decor, a Michelin-star restaurant and Aman Spa. Its team of staff are dedicated to providing an impeccable service to complete the Connaught experience.


Carlos Place, London W1K 2AL

+44 (0)20 7499 7070

45 Park Lane

45 Park Lane is intimate with just 45 rooms and a penthouse; however space is not compromised as the bedrooms and bathrooms are spacious and furnished to the highest quality. Contemporary and rich in style with Art Deco influences, the rooms are a welcoming retreat after a long day of sightseeing or shopping. Its central location boasts impressive views of the city, with each room's unique positioning allowing you to admire London's grandeur.


45 Park Lane, London W1K 1PN

+44 (0)20 7493 4545

The Metropolitan

As part of an award-winning, privately-owned company, The Metropolitan is a memorable experience to be had. It has spacious city view rooms which provide you with ultimate comfort and relaxation with soothing and fresh decor, along with a range of excellent dining and leisure facilities on offer.


Old Park Lane, London W1K 1LB

+44 (0)20 7447 1000

Brown's Hotel

Sitting on the doorstop of some of London's most famous landmarks is Brown's Hotel, which was the first ever hotel in London in 1837 and still remains to this day as one of London's most fabulous 5-star establishments. With years of experience, Browns has built a reputation on its impeccable service, luxurious rooms and exquisite cuisine. Offering a quintessential English experience which will make your visit to London even more fabulous.


Albemarle Street, London W1S 4BP

+44 (0)20 7493 6020

One Aldwych

Literally on the doorstep of theatreland, One Aldwych is a buzzy hotel in the heart of Covent Garden. Exquisite, elegant and independent, it offers creature comforts with 5-star service. If you're feeling active during your stay, why not hit the state-of-the-art gym or chlorine-free swimming pool with underwater music?


One Aldwych, London WC2B 4BZ

+44 (0)20 7300 1000

Kingsway Hall Hotel

A 4-star deluxe hotel, Kingsway Hall Hotel is ideally located for theatre-goers and culture vultures; Theatreland, the British Museum and the Royal Opera House are all a stone's throw away. Or take refuge inside and enjoy a traditional afternoon tea - with robust-looking scones - at this elegant hotel.


66 Great Queen Street, London WC2B 5BX

+44 (0)20 7309 0909

The Savoy

The world-famous Savoy Hotel is something of a British icon. Playing host to Royalty, Hollywood stars and countless high-profile guests over the years, this legendary hotel offers timeless elegance and glamour. Boasting original Edwardian and Art Deco decor, let this beautiful hotel take you to an other-worldly time and place.


Strand, London WC2R 0EU

+44 (0)20 7836 4343


All wood-panelled and four-poster beds, this beautiful hotel nestled in the heart of Covent Garden, boasts beautiful rooms and suites each with their own unique style. Find gilded mirrors, camp cherubs and resplendent stag's heads, in this classic hotel which prides itself on offering old-fashioned hospitality.


6 Frith Street, London W1D 3JA

+44 (0)20 7434 1771

Covent Garden Hotel

Situated on the very pretty Monmouth Street, and surrounded by cute boutiques, this stylish hotel has beautifully-furnished rooms, with superb attention to detail and a real home-from-home feel. We love the signature dressmaking mannequins which feature in each room.


10 Monmouth Street, London WC2H 9HB

+44 (0)20 7806 1000

St Martins Lane Hotel

Cool and contemporary with a touch of humour, this Philippe Starck-designed hotel, has a theatrical feel which suits its location in the centre of the capital's theatre district. Enter in style through the tallest revolving door in London, and be wowed by this dazzling 5-star hotel, from the quirky furniture to the stylish crowd it attracts.


45 Saint Martins Lane, London WC2N 4HX

+44 (0)20 7300 5500

No. 5 Maddox Street

A small, luxury 5-star boutique hotel located just off Regent Street in Mayfair, No. 5 Maddox Street is the resting place for the modern traveller. Edgy, urban and anything but chintzy, this cool hotel is perfectly positioned for exploring the heart of London's shopping district.


5 Maddox Street London W1S 2QD

+44 (0)20 7647 0300

Sanctum Soho Hotel

Self-described as an 'alluring haven of hedonism', this stylish hotel in London's Soho comprises of two beautiful converted Georgian townhouses. With plush boutique-style rooms, Sanctum Soho boasts a sleek roof garden bar with its own alfresco hydro spa - just perfect for an aerial view of the capital.


20 Warwick Street, London W1B 5NF

+44 (0)207 292 6100

The Westbury

Situated on designer-lined Conduit Street, The Westbury is a luxury 5-star hotel at the pulse of the capital's swankiest area. Striking the balance between modern and timeless, you'll discover a luxurious experience indeed, with fine dining courtesy of Alyn Williams and over 200 beautifully decorated rooms.


37 Conduit Street, London W1

+353 (1)679 1122

Chandos House

Nestled in the centre of London, and just a stone's throw from fashionable Marylebone, this stunning Georgian townhouse is the perfect place to situate yourself. Small and boutique, it has 17 individually designed and furnished bedrooms and a beautiful garden terrace for moments of tranquillity.


2 Queen Anne Street, London W1G 9LQ

+44 (0)20 7290 3820