To celebrate Man Day at London Fashion Week we asked Tony Cook,

Contributing Fashion Editor at GQ to take part in our Guest Stylist feature.

About the Shoot

He also gave us a little insight into the inspiration behind his shoot...

"The shoot was loosely themed on the concept of 'writer's block'. Myself and the photographer wanted to capture the sense of loneliness and frustration that a writer or creative type may feel after days of being cooped up inside his flat.

My initial inspiration came from the disturbing nature of Hitchcock movies, mixed with a more playful New York type feel, often used in movies by Woody Allen. It was also reminiscent of the characters that Dustin Hoffman tended to play in 1960s movies such as the Graduate and Midnight Cowboy.  I wanted to express this not only through the setting and close, intimate style of photography, but by using the Reiss collection to translate the characters building frustration. Playing with patterns and proportion, with a mix of classic underwear styles and messy tie knots, I wanted him to appear almost ready for work without an office to go to."

Photographer: Duane Nasis Stylist: Tony Cook Model: Joe Flemming @ Premier Grooming: Sung Hee using VDVC