Styled By Pernille


Pernille Teisbaek is a Style Director, stylist and owner of the wildly-popular blog Look De Pernille. Here she gives our AW14 range an androgynous new spin.

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About the Shoot

Hailing from Denmark, Pernille Teisbaek can count herself amongst that rarest of style influencers whose impeccable taste and knack for spearheading the latest trends has propelled her presence far further afield than her native Scandinavia. As a Style Director, Stylist and owner of the wildly-popular fashion blog, Look De Pernille, Teisbaek’s position as an authority on fashion is in little doubt.

Inspired by her meteoric rise and highly-innovative approach to style, we tasked the fashion influencer with re-interpreting Reiss’ AW14 collection through her own eyes. The result bears the hallmarks of Reiss’ signature design, but is imbued with Teisbaek’s inimitable aesthetic sensibility. For Reiss, the choice of Teisbaek was a natural fit, and this sentiment is echoed by Teisbaek herself.

After studying the Reiss AW14 collection in depth, Teisbaek created mood boards which encapsulated her initial stylistic inclinations. The mood which she aspired to convey was one very much in keeping with her own Scandinavian heritage, and her vision became directed by the pursuit of a clean aesthetic which drew upon the relation between shape and texture. For Teisbaek, the androgynous sensuality of menswear worn by women also served as a point of great inspiration.

As we’re sure you’ll agree, the final shoot is a visual testament to the versatility of the Reiss AW14 collection, but also serves as an affirmation of the unbridled creativity of Teisbaek herself.