SOFT AND STRONG
This summer our approach to print adopts something of a maverick attitude. One print is not enough, instead we mix, match and clash in vibrant layers. From garden-inspired blooms to exotic insect wings and contemporary mosaics, prints are born to please.
About the Shoot
It’s important to balance your look; for instance, if this season’s florals are for you (they never fall out of style), you’ll find it’s easier to match balanced blooms as they instantly mirror each other in perfect symmetry.
For braver souls, a soft and strong fusion is the way to go. This is where you can experiment with a bolder print clash. Softer, pastel prints provide the perfect base for stronger, more vibrant prints in darker shades.
Also, use your own body to break things up — knot your shirt, dare to show some leg with a saucy slit in your skirt - these flashes of skin separate your prints and lighten your look.
Print aficionados will throw away the rule book and mix, match and clash till their heart’s dizzily content. Remember, it’s all in the attitude, if you look confident, you’re sure to pull it off.
Of course, if you’re finding all those careering patterns hard to digest, go for one statement print. Midi and maxi length dresses do the job effortlessly, resulting in head-turning appeal without the rebellious attitude of that naughty print clash.