Pretty pastels are the sweetest shades of summer. Take the edge off your sugar hit with a bold approach to styling - clash and match your ice-cream flavours, throw in flashes of print and splashes of juicier colour to add some tart to your saccharine look.
About the Shoot
Start the season with a subtle rethink of our favourite summer attire. Tailoring, chinos, shorts and off-duty tee's take on a renewed hot weather contemporary feel. The fresh new male looks are played out with colour, texture and print in the forefront, so don't be afraid to mix things up as temperatures rise.
Eye-catching they may be but combine these themes well and they can look modern and assured. Take on soft cool tones with touches of spirited colour and expect richer and more daring results that deliver strikingly elegant masculine effects when worn time and time again.
These self-assured colour and texture combinations raise the heat when combined with the allure of quality fabrics like linen and chambray while still maintaining a stylish modern feel. Play with pale tones and interesting pastel printed shades in cotton and silk that work harmoniously for a look that's exuberant but seriously cool from day to night.
Don't be reluctant to wear bolder prints; it's easier to carry off than you think. Mixing patterns can be a compelling way to make an otherwise dated outfit feel more about now and less about the past. But keep in mind that once you make that leap you should try to choose pieces in the same colour family to make the most of this fresh new approach. Differing checks fused with classic marl and loose weave textured knits on top of tropical floral can all work as a team with all embracing renewed results.
Whatever you decide, leave behind those old ideas and let your rebellious streak take control of your seasonal attire.
Embracing summer has never looked more bold...
VIEW PART ONE