In the pool, at the beach or by the bar, make waves with your style by wearing the season’s most fashionable swimwear.

About the Shoot

Theoretically it should be simple. Dressing to swim requires fewer items of clothing, ergo minimal effort? Not the case. For starters, finding the right pair of swim shorts is almost always fiendishly difficult. There’s the colour, cut, pattern and length to consider, and unless all meet in stylish equilibrium, the goal of channelling the coolest poolside proves elusive. When creating the SS14 swimwear offering, our menswear design team took all of the above factors into consideration and coupled them with the most of-the-moment swimwear designs.

The result is a range which offers flattering shapes in a range of colours and patterns to suit all tastes. From striped to spotted, rich hues to bleached-out shades, each pair of swim shorts sit at a flattering mid-thigh point, and have been cut in a streamlined yet forgiving shape. To temper swim shorts with directional design wear yours with a terry towelling shirt. Harking back to the bygone days of pitch-perfect poolside style, the terry towelling shirt is surely the most iconic way to cover up after a dip in the pool.