With our everyday wardrobes largely influenced by fashion’s finest bloggers, we decided to turn our attention to the style-set’s after-dark ensembles; inviting six leading names to reveal their go-to eveningwear outfits. With a clear focus on how each style maven’s look adapts from day into night – and how best to make a sartorial statement long into the twilight hours – our shoot showcases an array of diverse outfits: from razor-sharp tailoring for an androgynous spin, to femme-fatale dresses worthy of screen-siren status.
Who: Lucy Williams is a fashion and beauty editor turned full-time blogger, who frequently graces the pages of Vogue, Harpers Bazaar and Grazia alike.
The Look: Updating our streamlined tuxedo jacket with loosely tapered trousers, skyscraper cut-out heels and a gilded clutch.
The Trend: Borrowing from the boys is a key trend this season, with razor-sharp tailoring and classic colourways both making a play for our affections.
Style Profile: Lucy’s blog Fashion Me Now is a go-to destination for fashion, travel and beauty inspiration. Renowned for her effortlessly elegant ensembles and refined colour palettes, Lucy favours luxurious fabrics, relaxed cuts and subtly seductive silhouettes.
Who: Patricia is a celebrated YouTube vlogger and fashion enthusiast, who showcases her signature standout style and beauty inspiration to a legion of loyal followers.
The Look: Patricia complements a dark green biker jacket with an intricate lace shirt and curve-enhancing high-waisted trousers.
The Trend: Unexpected flourishes reign supreme this season, with decorative detailing and saturated shades taking centre stage.
Style Profile: Patricia’s blog Patricia Bright has garnered a cult following for all things fashion, beauty and travel related. Favouring figure-skimming silhouettes, classic black staples and rainbow-bright accents, Patricia champions feminine flourishes with an edgy twist.
Who: Sarah is a successful psychologist, using her fashion blog to document her penchant for fitness, healthy living and all-round well-being.
The Look: Sarah’s scarlet lace dress – finished with a neatly defined waist and subtly flared skirt – is a show-stopping piece, requiring understated accessories only. The luxe leather jacket and cut-out heels effortlessly toughen up the look.
The Trend: Fashion’s focus is on full-bodied, fiery hues for AW14 – a simple way to instantly lift a subdued colour palette.
Style Profile: Sarah’s blog Style On The Couch is every girl’s go-to for fitness and fashion; offering the ultimate in stylish workout outfits and inherently feminine ensembles. Opting for ladylike silhouettes, rich jewel tones and classic cuts, Sarah’s wardrobe is filled with fluted midi skirts, floor-sweeping dresses and silk camisoles.
Classic black shades are enhanced by luxe leather accents and iridescent accessories, while intricate floral lace and abstract prints add a contemporary spin.
Who: Sarah Mikaela‘s hugely successful fashion blog is an ode to Scandi-cool style, with her Danish heritage clearly making its mark throughout her enviable wardrobe.
The Look: Sarah’s loosely-cut monochrome outfit is accentuated by the exotic animal motif, while the high-waisted trousers shape a flattering figure.
The Trend: Fashion’s focus is on graphic prints and abstract patterns right now; a striking detail which elevates simple staples into high fashion territory.
Style Profile: Sarah Mikaela’s Framboise Fashion blog is at the forefront of cutting-edge style, with her penchant for decidedly minimal looks inspiring her legion of followers. Sophisticated shapes, pops of vibrant colour and relaxed cuts all play their part in Sarah’s everyday portfolio; each outfit worn with an air of carefree elegance.
Who: Anneli Willis is a renowned fashion, beauty and lifestyle blogger, who has gained a reputation for favouring only the most luxurious of investments.
The Look: Anneli’s leopard-print bag – complete with high-shine gilt accents – is beautifully matched against simple black separates and point-toe heels.
The Trend: Attention-grabbing accessories are enjoying a renaissance of late, providing the perfect focal point to understated ensembles.
Style Profile: Anneli Bush’s blog What I Bought Today provides an exclusive insight into the most glamorous of lifestyles, with exotic getaways and the finest of designer outfits documented daily. A master of laid-back luxe, Anneli’s go-to repertoire comprises of ripped skinny jeans, fitted leather jackets and demure figure-skimming dresses.
Who: Jessie Bush is a London-based fashion blogger, photographer and Vogue contributor, whose impeccable street-style is regularly admired in Harpers Bazaar, Cosmopolitan and Marie Claire (to name a few).
The Look: Teaming a quilted leather jacket – slung nonchalantly off the shoulders – with a sleek black jumpsuit and vertiginous heels.
The Trend: A directional alternative to classic LBDs, elegantly cut jumpsuits are under the style spotlight for good reason. Supremely flattering, the clean lines and demure cut whisper at this season’s subtle seduction.
Style Profile: Jessie Bush’s blog We The People should be your first port of call if you favour understated colour palettes, simple silhouettes and luxurious flourishes. Known for her distinctively minimal look, Jessie has perfected the less-is-more approach.
In the run-up to party season, we asked six high-profile fashion bloggers to style their ultimate eveningwear ensemble from our AW14 collection; while also exclusively revealing their after-dark sartorial secrets. Having each made their names by documenting everyday outfits to the very last detail, we were keen to discover just how their eveningwear wardrobes shape up. From a high-impact cocktail dress, to a menswear-inspired tuxedo and a show-stopping gown, their chosen evening staples are refreshingly diverse and guaranteed to light up decadent, dark nights.
Using a handheld flash to mirror the paparazzi’s signature ‘under the spotlight’ aesthetic, each frame illuminates its subject, while subtly creating movement in the background. Set in London’s Hoxton Hotel – think monochrome tiled floors, exposed brick walls and soft lighting – the overall message of the shoot is clear: high-octane glamour is to be fully embraced when enjoying the twilight hours.