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INSIDERS AT GOODWOOD

19.09.14

Inspired by the parallels between the design of tailoring and automotives, Reiss insiders journeyed to Goodwood Revival at the helm of two Aston Martins.

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About the Shoot

Goodwood Revival is one of Britain’s most fondly revered traditions, and every September motorsport enthusiasts travel through the sleepy countryside of deepest Sussex to Goodwood Circuit to attend the three day automotive extravaganza. Host to a race meeting which pays tribute to the golden age of British motorsport, all cars inside the perimeter are models which originate from the 1948–1966 period, and attendees dress accordingly.

Inspired by the inextricable relationship between the design of automotives and tailoring, Reiss menswear insiders embarked upon a journey to the festival at the helm of two vintage Aston Martins (the 1965 DB5 California in Sage and the 1984 V8 Volante in Imperial Burgundy). From Reiss’ headquarters in the heart of London, bedecked in AW14 tailoring, our insiders took to the road as the city’s characterful architecture gave way to the Sussex countryside’s picturesque first flush of autumn.

Designing both automotives and suiting requires following a complex sequence of design steps. These steps must balance aesthetic and technical considerations, so that the end product looks beautiful, and performs just as beautifully.

In both design processes, that initial spark of inspiration’s first life comes to fruition as a simple sketch. From that initial vision begins a process of trial and error as aesthetic charm and technical prowess are married to create a product which balances the visual with the practical.

So then, as our menswear insiders slipped into their suits – and into the Aston Martins’ seats – the duality of design could not have been more keenly felt. All that was left to do was hit the open road to enjoy the revival of a great British tradition.