Dressed for an occasion


As the summer calendar slowly starts to fill, so will your need for a stylish raft of outfits. Be sure to match your style to the occasion, from fun to formal and more relaxed affairs, there's a shape to suit and a look to love. Take a walk through a summer of style.


A pretty embroidered bodice gives way to a full and flared skirt.

Kana dress, Fleure ring


This Sixties-inspired shift is treated to statement 3D floral applique, just perfect for that formal event.

 Forella dress, Sonar clutch


An on-trend maxi dress with subtle flecks of sparkle ups the ante for glamorous occasions.

 Genie dress, Arletta clutch, Helios heels


Summer isn't all about dresses, go for an on-trend trouser option in luxurious shades of cream.

 Callas blazer, Archie top, Suzie trousers, Emin shoes


If British skies are grey, brighten things up with a welcome ray of sunshine. Fun and flirtatious, it never fails.

 Kana dress, Fleure ring


Adopt a minimalist approach in this beautiful column dress. Its soft shade of oyster is understated and chic.

 Parka dress, Emin heels


In delicious panels of cream and coral, this Thirties-inspired maxi offers a swirl of colour with every movement.

 Erin dress, Carlina clutch


In soft and pretty powder blue, the English rose will bloom at garden parties in this light and layered dress.

 Pruella dress, Lilly sandals


Give the impression of a formal two-piece with this bold dress in contrasting colours and textures.

 Carmen dress, Hansen shoes, Alberta bracelet

About the Shoot

Occasion dressing is a sure sign that summer has arrived. From weddings to races and garden parties alike, there’s a shape, style and look to perfectly match your every invitation.

We took to the beautiful gardens of Regent's park to flick through our favourite looks for all your diary dates.

For formal occasions adopt a sophisticated approach, no daring hemlines or racy necklines here, the classic Sixties shift is your failsafe option. Figure-hugging but never vulgar, the shift focuses on the form of your body highlighting the best bits; a slender calf, a nipped-in waist and elegant shoulders - these are all pre-requisites for a faultless arrival at any formal function.

If your affair calls for a little more movement and less formality, a fit and flare dress will work perfectly. Born for the dance floor, these dresses boast a streamlined bodice and cinched waist which give way at the hips, seducing you into curve-enhancing swirls, twirls and spins.

Relaxed happenings are the perfect avenue for the season’s maxis. Take long and luxe Seventies-inspired styles in beautiful colours or glamorous finishes and keep styling to a minimum — the dress is all you need. Treat this as an unleashing of your bohemian side, your freedom will radiate, as will the acres of fabrics which dance flirtatiously around your ankles.

Of course it’s not all about the dresses, trousers can go formal too. But, forget stuffy suits, it’s all about the mismatched two-piece. Take the opportunity to play with your proportions; long and louche trousers are begging for a chic cropped top to feel on-trend. If this feels a little bare, pull-on a statement jacket and you’ll melt into whichever style your party requires.

Whatever you do, dress up, your diary wants you to...