When dressed in everything from Cuban collared shirts to relaxed summer tailoring, you’ll be sure to keep your cool in the heat.  


Blue and white stripes are a summer style perennial, but this season the smallest stripes are making the biggest impact.

Trigger top, Hewitt polo shirt


Adorned with prints inspired by Moroccan tiling, this season’s short sleeved shirts are patterned to perfection.

Concorde shirt, Garth trousers



For a sartorial statement that’s greater than the sum of its parts, don’t overthink things and opt for timeless basics.

Virgil jacket, Kitts shirt, Majestic t-shirt,


Take an iconic design and render it in modern fabrics and prints. What do you get? The definitive shirt for SS14 of course.

Prom blazer, Rego shirt


Think summer layering makes little sartorial sense? Think again. Try teaming up the lightest layers for stylish originality.

Field t-shirt, Kingsley polo shirt



Summer suiting takes on a new lease of life when paired with a retro-inspired Cuban collared shirt.

Garth blazer, Concorde shirt, Garth trousers

About the Shoot


For the majority of men the challenge of dressing for summer brings with it two key sartorial considerations. Chiefly there’s the question of how to stay cool in the heat, and the (no less important) matter of ensuring that this practicality doesn’t compromise any style.

So, sleeves and hems rise, that much is straightforward, but by how much, where, and when? Consider dressing both on and off-duty this summer as two very separate entities with separate rules of thumb, but tackle both with the same sartorial spirit.

For SS14 we’re championing an approach to dressing which looks back on iconic Americana referencing the masculine, perennially stylish men of years gone by. Our muse is the man whose style looks just as relevant now as it did all those years ago when it was first committed to celluloid.

So, what’s the sartorial key to the season? Styling. While each shot from our ‘Cool in the Heat’ feature feels nostalgic, every garment has been imbued with a contemporary touch for a modern feel.


On off-duty days give your outfits stylish flair by paying attention to the fine details. For this tuck shirts neatly into trousers, roll up sleeve hems tidily, layer up T-shirts, and give polo shirts stylish insouciance by leaving their collars casually raised. For maximum comfort, you need not necessarily reach for shorts and T-shirts, instead opt for cool cottons and lightweight garments that promise ease of wear on even the hottest days.

For days on-duty look to the endlessly versatile Cuban collar shirt which should provide the backbone of your summer wardrobe. Our favourite way to wear this iconic design is surely with summer suiting. There’s something undeniably appealing about letting the shirt’s collar splay gently over the lapels of a suit for a relaxed take on formal dressing that stays looking suitably sharp.

However you approach your summer, select each of your key pieces shrewdly to make sure that you keep your cool in the heat.