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THROWBACK THURSDAY: THE NOUGHTIES

23.05.13

This week, in the final instalment of our Throwback Thursday series, it's less 'throwback' and more 'look back over your shoulder'. Hot on the heels of the Nineties comes the Noughties, when we became surgically-attached to our mobiles, obsessed by reality TV and wore either boho or bling.

In the Noughties people became famous for being famous. Celebrity obsession reached a new high and the term itself was applied loosely to the likes of Paris Hilton, reality TV stars and Wags, with their antics being splashed all over the tabloids.

Victoria Beckham led the Wags, whose wild behaviour shot them to fame during the 2006 world cup, and celebrity couples like Kate Moss & Pete Doherty and Amy Winehouse & Blake Fielder were London's hell raisers.

Television and film

On television, we became obsessed with reality TV programmes like Big Brother, while talent shows also dominated our screens, with Pop Idol, Popstars, The X Factor and Strictly Come Dancing taking over office conversations everywhere.

Celebrity chefs like Jamie Oliver, Nigella Lawson and Gordon Ramsay became huge stars with their own shows and books and we loved American TV; from comedy dramas like Desperate Housewives and Ugly Betty to premium cable dramas like The Sopranos and Mad Men.

Computer-generated films continued their popularity throughout the 00s, with films like Avatar, The Matrix, Gladiator and the Lord of the Rings trilogy proving huge box office hits.

Music

The 'ghetto fabulous' vibe totally struck a chord with the bling bling culture of the Noughties and hip hop, R&B and garage became hugely mainstream. Popstars like Britney Spears, Christina Aguilera and Justin Timberlake all got in on the act and girl groups like TLC and Destiny's Child were hot.

In the UK we saw a rise in jazz-influenced music from the likes of Amy Winehouse, while bands like The Arctic Monkeys were the antidote to bling with their indie sound, and Nineties teenyboppers enjoyed reunions/comebacks by the decade's biggest groups; Take That, Boyzone and the Spice Girls.

Music was being bought less and less on CDs and was instead downloaded straight from the internet and listened to on iPods or mobile phones, leading to the disappearance of music stores on the high street.

Technology and social media

Technology boomed with the internet and digital forms of communication becoming more widely used. Google became the fountain of all knowledge, everyone had a Facebook account and a blog and we were texting and tweeting left, right and centre.

The rise of digital media saw a decline in printed newspapers, magazines and books, as reading online and on e-readers became increasingly popular.

Video consoles moved on, with the Nintendo Wii, Playstation 3 or XBox 360 offering a far superior gaming experience.

Fashion If the Nineties was all about grunge then the Noughties was the polar opposite, with fashionistas flouncing around in boho looks or divas getting 'fabulous' in a LOT of bling. It was the age of the designer 'it' bag (with the latest arm candy selling for thousands of pounds) and designer collaborations, where designers like Stella McCartney, Karl Lagerfeld and Giles Deacon designed collections for high street brands. While celebrities like Britney Spears, Kate Moss and P Diddy cashed in on the lucrative perfume industry with their own fragrances.

Womenswear

Women's fashion consisted of two mainstream looks. On one hand, you had the vintage-inspired Boho Chic, with Kate Moss and Sienna Miller leading the pack in skinny jeans, gypsy skirts, scarves and kaftan tops with studded belts, moccasin boots, oversized sunglasses and a lot of fringing. While LA stylist, Rachel Zoe and her stream of celebrity clients - Mischa Barton, Lindsay Lohan and Nicole Richie - all adopted the trend too.

And then - at the blingier end of the scale - there was Ghetto Fabulous, as sported by JLo and the American R&B divas and Victoria Beckham with her team of Wags in the UK. The look comprised of low-riding, navel-exposing jeans, cargo pants or leggings with crop tops and accessorised with diamonds, strappy sandals or Ugg boots.

Menswear

Following in the footsteps of these ghetto fabulous ladies, the guys were equally as blinged out in a hip hop uniform of baggy jeans, tees and huge chains. While the guys matching up to the boho girls sported an indie look in skinny jeans and leather jackets with a beaten-up vintage vibe. Tattoos were sported by everyone, from hip hoppers to footballers, with entire arm sleeves proving popular towards the end of the Noughties.

In the UK, David Beckham became a style icon for many young guys, who copied his various haircuts and emulated some of his looks (the infamous double leather with Victoria and the sarong didn't catch on). Blazers, tees and jeans became staple looks for guys and towards the end of the decade, a tailored look came into vogue as men's fashion became increasingly more important.

So, that's it, our Throwback Thursday series is over. We started in the Twenties and have stopped off at a different decade each week. We've loved every minute of it, but you'll have to wait for another 7 years before we can look back at the Teenies...