Sydney Fashion Week is fast becoming one of the most recognised fashion events in the world, and due to seasonal differences between Australia and the likes of New York and London, it has its moment in May. In celebration of our expansion to Australia and to discover more about the event, we spoke with expert and blogger, Lisa Hamilton from See Want Shop about how she preps for the week and what makes it so special.
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What makes Sydney Fashion Week different to the likes of London and New York?
It's always so much fun attending a Fashion Week in my home country as there are always a lot more familiar faces and the vibe is so great. I think in Australia, we are lucky enough to have some incredibly talented designers – some of the best in the world – so it's always a thrill to be able to witness their latest pieces on the runway. The location of Sydney Fashion Week is also quite unique; a stunning heritage building with plenty of space in the suburbs of Sydney, so it's really nice to get out of the inner city.
What designers, bloggers or celebrities would you say capture the Sydney style aesthetic best?
Zimmermann always manages to get it exactly right season after season. They have a beautiful balance of clean cut pieces paired against beachy, resort style designs which works so well for Sydney's city-meets-beach style aesthetic. Celebrity wise, I absolutely adore the looks that Sydney girl Lara Bingle delivers. She always seems to mix tailored high-end fashion with a laidback yet luxe feel.
How do you see the Australian fashion industry developing over the next few seasons – especially from a blogger point of view?
I think there will be a huge move towards e-commerce and improving this platform so it can compete internationally in what is a huge global industry. Australian designers are very much coveted by the overseas market so naturally, there is a lot of room for digital influencers to be involved in this growing space.