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THE SYDNEY FASHION WEEK LOWDOWN, BY SEE WANT SHOP

17.05.16

We spoke with expert and blogger, Lisa Hamilton from See Want Shop about how she preps for Sydney Fashion Week and what makes it so special

Arlenis coat, Bekah jumper, Delo trousers

Sydney Fashion Week is fast becoming one of the most recognised fashion events in the world, and due to seasonal differences between Australia and the likes of New York and London, it has its moment in May. In celebration of our expansion to Australia and to discover more about the event, we spoke with expert and blogger, Lisa Hamilton from See Want Shop about how she preps for the week and what makes it so special.

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What makes Sydney Fashion Week different to the likes of London and New York?

It's always so much fun attending a Fashion Week in my home country as there are always a lot more familiar faces and the vibe is so great. I think in Australia, we are lucky enough to have some incredibly talented designers – some of the best in the world – so it's always a thrill to be able to witness their latest pieces on the runway. The location of Sydney Fashion Week is also quite unique; a stunning heritage building with plenty of space in the suburbs of Sydney, so it's really nice to get out of the inner city.

What designers, bloggers or celebrities would you say capture the Sydney style aesthetic best?

Zimmermann always manages to get it exactly right season after season. They have a beautiful balance of clean cut pieces paired against beachy, resort style designs which works so well for Sydney's city-meets-beach style aesthetic. Celebrity wise, I absolutely adore the looks that Sydney girl Lara Bingle delivers. She always seems to mix tailored high-end fashion with a laidback yet luxe feel.

How do you see the Australian fashion industry developing over the next few seasons – especially from a blogger point of view?

I think there will be a huge move towards e-commerce and improving this platform so it can compete internationally in what is a huge global industry. Australian designers are very much coveted by the overseas market so naturally, there is a lot of room for digital influencers to be involved in this growing space.

How do you think Sydney and Melbourne fashions differ and why?

Sydney fashion definitely reflects its beachy lifestyle and warmer temperament. Lighter pieces are much more prominent here than in Melbourne. Melbournians, on the other hand, tend to dress in more solemn tones with plenty of layers and heavier details to combat the unpredictable seasons.

What are your top tips for surviving Sydney Fashion Week?

1. Have an extra phone or a portable charger.

2. Plan out the week with a written schedule so you know exactly where you need to be and when.

3. Go with a minimal, long-lasting beauty look that will get you through a busy day.

Who or what do you look to for inspiration when planning your Fashion Week looks?

I love looking to Pinterest for inspiration and outfit ideas. I also have a selection of favourite designers that I will always look to for amazing pieces; I use their lookbooks or websites for this. It's also great to pop into brand showrooms to see how different products work together.

What does a typical day at Fashion Week look like for you?

I start with an early morning gym session before heading home for a shower, hair and makeup. I then make my way to my first show which can be at any time between 9am and 2pm, depending on the schedule. After this, I make sure I get time for a streetstyle outfit shoot with my photographer before heading to my remaining shows for the day. In the evening, I’ll usually attend a dinner or a media event and then finally head home to edit and upload the day's content on my blog.

What trends will you be looking out for both on the runway and the streets?

Victoriana, whilst not a new trend, is certainly here to stay this season in all its delicate lace glory. Given this year's fashion week will be focusing on resort wear I expect to see this trend take on softer tones and lighter, skin-baring silhouettes. I also think that there will be plenty of rich camel hues for a fresh take on seventies style.

Who do you think gets their street style looks right every time?

Elin Kling. Always.

For anyone visiting Sydney, where would you recommend as the best place for a) coffee, b) lunch or dinner and c) cocktails?

A) Rueben Hills in Surry Hills

B) The Grounds Of Alexandria in Alexandria

C) Eau De Vie in Darlinghurst