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THE STORY BEHIND: JACK PURCELL

16.03.14

Few menswear items can claim to have the same enduring appeal of the Jack Purcell trainers. Designed by the eponymous world champion badminton player, these timeless trainers feel just as relevant now as they did way back in the 1930s when they were first created.

Now more noted for their bona fide style staple status, the 'Jack Purcell' trainers began life in 1935 as a sporting shoe designed by their namesake, champion badminton player - John Edward 'Jack' Purcell.

Crowned world champion in 1933 and remaining so until his retirement in 1945, Purcell was perfectly placed to design an athletic shoe which offered superior sporting prowess.

The lightweight, flexible design - which features a canvas upper and a rubber sole - was designed to offer flexibility, comfort and grip. And, though the current iterations of this classic design can still boast those qualities, now the trainer is synonymous with timeless style having graced the feet of Hollywood icons and sporting superstars.

Though the Jack Purcell trainers may be similar in appearance to the equally beloved Chuck Taylor All Stars, they feature a 'smile' contrast tab at each toe, a distinctive light blue sole in addition to Jack Purcell branding at each heel.

It's not just their classic design that speaks to our style sensibility, but also their peerless ability to pair with all manner of outfits. Just at home paired with a pair of relaxed jeans as suiting, Jack Purcells are endlessly versatile. To illustrate this, our menswear team were inspired to show how they'll be styling them for the season ahead.

Shop the Jack Purcell navy trainers or white trainers. To win your very own pair of these iconic trainers and £250 worth of vouchers to spend enter our competition here