In celebration of our Journey into Summer campaign, we’ve invited fashion blogger and style influencer, Anneli Bush to our London flagship store to host our event, taking place in stores nationwide on the 11th May. Here, she shares her top picks from the collection, and we quiz her on her views on summer style. Visit any UK store from 4pm on 11th May for expert advice on how to style your summer wardrobe, as well as complimentary drinks and chocolates, and in addition, some stores will host a live DJ and makeovers, skin consultations and more.
How would you sum up your personal style?
Classic minimalism with an edge.
Who or what do you look to for styling inspiration?
What trends have you bookmarked as favourites for SS16?
I don't really follow trends, but I know what I like and what works for me, which is clean lines and block colours combined with bohemian touches. I love fringing, embroidered cotton tops and lots of denim.
Which key piece should no wardrobe be without?
Jackets! They are the core part of my wardrobe and are the easiest way to pull a look together. A leather biker, for example, will add a contemporary edge, a tailored blazer offers a more sophisticated approach and a khaki jacket works best with a more casual outfit. The list (and possibilities) go on.
What was your biggest fashion faux pas?
Buffalo platforms and dying my hair orange. Ouch.
What one ‘guilty pleasure’ trend are you hoping will make a comeback?
I can´t think of any that I would particularly want to re-live. If there was a trend I still loved, I wouldn’t be shy of wearing it.
What is your favourite piece from the Reiss SS16 collection and why?
The Caden leather biker jacket. It’s a great transeasonal investment piece and one of the best fitting bikers I have ever owned.
What summer destination are you heading for next and what will you be sure to pack?
I have a pretty busy summer, and so far I´m off to Morocco, Sri Lanka, Scandinavia, Spain, possibly Greece and the Maldives. I’ll be sure to pack a pleated midi skirt like the Rockie style, as it’s perfect for travelling, daytime and evening, and a pair of block-heel sandals like the Vivi – they go with everything.