London Fashion Week: SS15 Beauty Trends


From iridescent, dewy skin and high-shine ponytails, to '70s-inspired glamour and ruby red lips, beauty journalist Bridget March exclusively reveals the most prominent hair and make-up trends from London's SS15 shows. 

Shine On

It may be a tricky trend to wear head-to-toe, but gloss-drenched, high-shine hair and skin dominated the catwalks in London. With a very modern feel, the ‘wet look’ took shape in slick, sporty hairstyles, metallic make-up and golden glossy bodies.

The complexions were far from matte. There was “honey skin” at Burberry and a “dewy” visage at Erdem, and even brows glinted in the light with iridescent eye shadows brushed into them at the Julien Macdonald show. Models' limbs were glossed over with James Read’s hydrated-looking “H2o tan” at Holly Fulton and St Tropez’s “mermaid gleam” tan at Julien Macdonald.

The aquatic trend took this winter’s wet-look locks into pool-side chic territory for next year. Think shiny and sleek, not weathered. Even simple down ‘dos on the catwalks had roots loaded with shine spray. City girls could try the sportier vibe from David Koma and pair slick-back hair with graphic eye-liner against clean, straight silhouettes.

Get The Look

Try makeup artist Lucia Pieroni’s skin trick from Christopher Kane and mix the Pure Radiant Tinted Moisturiser with the Optimal Brightening Concentrate, both by NARS, for a complexion with iridescent luminosity. Also look out for St Tropez’s Tanning Facial Oil which will be launching in March.

For mermaid hair, at Julien Macdonald hairstylist James Pecic used L’Oreal Paris Studio Line Invisi’Hold Gel and layers of Elnett hairspray through the top of the hair to the nape, then the TXT Volume Supersizing Spray for contrasting texture on the lengths at the back.

On exposed skin buff in some St Tropez Instant Tan Lotion using a tanning mitt, and then layer some Self Tan Luxe Dry Oil on top.

Into The '70s

Late '60s and '70s references on the catwalks will see us continuing to revisit the decades we’re all style-obsessed with. Both hippy chic and glamorous takes on the trend were present, with “Woodstock waves” and floral headbands crowning the models at Marchesa, “young Bardot” back-combing at Felder Felder and bombshell '70s waves at Matthew Williamson.

Make-up varied from fierce to free-spirited. '60s beauty met biker at Jean Pierre Braganza, the House of Holland “groupie” girls wore glitter and heavy feline liner, while Orla Kiely’s models had Twiggy-esque fat lashes.

Jerry Hall in her heyday was talked about backstage at Holly Fulton and “70s Ibiza” was splashed about at Felder Felder. Think a little rock ‘n’ roll and very, very sexy.

Get The Look

The easiest way-in is to load up on the Bourjois Volume Glamour Push-up mascara, which make-up artist Attracta Courtney used at Orla Kiely, pinching lashes together for dolly doe eyes.

Show your colour with some yellow or blue eye shadows from Lord & Berry’s Seta make-up collection, blurred across your lower lash lines, or freely press some MAC Pro 3D Glitter onto your eyelids.

Roll with the wavy hair trend by drying in the backstage styling hero, Toni & Guy’s Hair Meet Wardrobe Prep Volume Plumping Mousse and getting to grips with the GHD Curve Classic Wave Wand.

Do-Now Details

While the festival make-up and holiday hair may be best saved for spring, some 2015 beauty tweaks are worth trying now.

Partings were purposeful, whatever camp you fall into. The current trend for super-low side partings continued at Topshop Unique, Matthew Williamson and Jean Pierre Braganza. It has an air of handsomeness to it, nodding to androgyny - the height of chic. Elsewhere at Marchesa, Julien Macdonald, Orla Kiely, Burberry and Erdem obvious middle partings made minimalism central.

Nails were either natural and nude (try Orly’s BB Crème polish to nail the healthy look), or featured grown-up nail art. Real pressed violet flowers were set with topcoats on the models’ tips at J. JS Lee and on top of Maybelline’s Marshmallow polish, while mini pearls were glued along the half-moons at the Shrimps show.

Lips were not in full focus on the runways but it was nice to see classic reds being billed as wearable for spring and summer. While make-up trend-setter Val Garland told me that “coral is a big one on this season’s catwalk”, for now copy the ruby red at Burberry and the “just kissed” burgundy lips at Topshop which look elegant whatever the weather.