It may be a tricky trend to wear head-to-toe, but gloss-drenched, high-shine hair and skin dominated the catwalks in London. With a very modern feel, the ‘wet look’ took shape in slick, sporty hairstyles, metallic make-up and golden glossy bodies.
The complexions were far from matte. There was “honey skin” at Burberry and a “dewy” visage at Erdem, and even brows glinted in the light with iridescent eye shadows brushed into them at the Julien Macdonald show. Models' limbs were glossed over with James Read’s hydrated-looking “H2o tan” at Holly Fulton and St Tropez’s “mermaid gleam” tan at Julien Macdonald.