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REISS LOVES: THE ROSE BOWL FLEA MARKET

26.05.13

Whenever our menswear design team takes a trip to LA, there’s one place they are sure to pay a visit. The Rose Bowl flea market is home to countless treasures, vintage pieces and one-off items; as well as offering a unique shopping experience. Read on to find out more about California’s quirky hot spot, along with how it has inspired our SS13 menswear collection.

You know that old saying, ‘One man’s trash is another man’s treasure’? Well, this couldn’t be more accurate when it comes to Los Angeles’ Rose Bowl flea market. Whether you’re after vintage antiques, clothing or furniture; this truly is your one-stop destination.

It’s best to visit the Rose Bowl when you have a lot of time as it takes hours of walking to get through the whole thing. There are endless rows of both professional and private vendors, so ensure to wear comfortable footwear! There is also no shade so bring lots of sun cream and water when it’s hot. We’d also suggest bringing bags for all of your vintage purchases!

It’s best to get to the flea market a little later in the day (we’d suggest between noon and 3pm) as parking is a lot easier and the best-priced deals can be found. Vendors begin lowering their prices about 30 minutes before they start packing up, make the most of this!

So how did the Rose Bowl influence our SS13 menswear collection? Well, the evidence can be found mainly in our printed shirts and pocket squares. When rummaging through the flea market on a buying trip, our menswear design team stumbled across several rolls of old fabric covered in vintage patterns.

The team adapted and developed many of these prints when designing our spring/summer 13 collection. This lead to items such as Stardust and Track to be created, the former actually has a vintage-inspired shape and design. In other cases, our designers took these retro styles and brought them up to date. Many of the fabrics had to be adapted, though, as they had been sun-bleached from the heat.

The Rose Bowl flea market takes place on every second Sunday of the month from 9am to 3pm and it costs $8 to get in.