Reiss Live: London Reigns


This morning's chatter in Reiss HQ has largely centred around last night's closing ceremony to the London 2012 Olympic Games. As much of a triumph (if not more) as the opening ceremony, we waved goodbye to the games which captured the nation in a bright, bold and ultimately very British fashion. From sequin-clad supermodels, to taxi-riding Spice Girls and enough fireworks to illuminate the entire city, we loved every minute of it. Bursting with pride, London did good, and went to prove that we sure know how to put on a show.

Views from the air over the Olympic stadium set the tone for the evening with a giant Union Jack dominating the stadium.

The show started with performances from Emeli Sande, Madness, The Pet Shop Boys and One Direction (?!), followed by tear-jerking images of the highs, lows, joy and despair these fantastic two-weeks of sport have brought us.

After a Brit Pop-fuelled street party and athletes filling the stadium, there was an homage to the fashion world.

A raft of supermodels entered the stadium behind giant Nick Knight-shot billboards to David Bowie's iconic song, Fashion.

Bursting out of their respective billboard, each girl represented a British designer, with Kate Moss and Naomi Campbell in Alexander Mcqueen, Karen Elson in Burberry, Stella Tennant in Christopher Kane, Lily Cole in Erdem, Georgia May Jagger in Victoria Beckham, Jourdan Dunn in Jonathan Saunders and Stephen Jones, Lily Donaldson in Vivienne Westwood and David Gandy representing the boys in Paul Smith.

Keeping things girly, Annie Lennox was next up, making an entrance on a giant ship and blowing the crowd away with her always-flawless performance.

And then, the most hyped performance of them all; The Spice Girls. Bursting into the stadium in classic black cabs, the girls belted out Wannabe and Spice Up Your Life, to a rapturous applause and a rather embarrassing bit of dad dancing by Boris Johnson.

More music followed, with a rendition of Always Look On The Bright Side Of Life, Queen and Jessie J, as well as Take That who also took to the stage.

After the handing over of the flag to Rio (who's coming by the way?!) and the extinguishing of the cauldron, it was all over, except for a spectacular firework display and The Who rocking us out with Talkin' Bout My Generation.

Well, there you have it, a celebration of sport, music, fashion and above all, London. What a wondeful way to close two of the best weeks our capital has ever seen.

Fallen in love with London? It doesn't stop here, our AW12 campaign was set and shot in the heart of our great city, so the blog this season will have a distinctly London feel.

Stay tuned...