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REISS LIVE: THE GIRL FROM PANAMA TAKES ON FASHION WEEK

16.02.16

When it comes to Fashion Week, outfit preparation is key, and with a host of shows and events to attend throughout the week, who better to ask for styling tips than a NYFW attendee herself? Fashion blogger, Pam Hetlinger from The Girl From Panama is our insider for the week, so we caught up with her to ask her how she stays polished from the early hours to the evening. Head to Pam's blog for her Day 1 Fashion Week diary. 

Shop the April coat, Lavinnia blazerHale printed shirt, Leoni leather mini skirt

What does a typical day at NYFW consist of for you? 

I try to wake up really early every day. If I can I squeeze in a little work out, I make sure I go to my hotel gym. I get ready, have breakfast and then head to the shows which tend to start at 10am. Then I have a quick lunch before an afternoon of more shows followed by work meetings. In the evenings I always head back into the city to catch up with friends.

What are your top 3 must-haves for surviving fashion week in New York?

I can’t live without my iPhone, coffee and a good lipstick.

What’s the best way to get around the city?

I usually take Ubers everywhere I go. The subway is pretty easy and gets you everywhere but I'm so spoilt with Uber – it’s just so convenient.

Behind the scenes and on the runway at the Marissa Webb show, NYFW day one.

What trends should we look out for, both on the runway and the streets?

I’m looking forward to seeing colour welcomed back onto the runway. When it comes to street style, my preference is the same – I love seeing girls rock eye-catching brights in winter.

How do you go about planning your fashion week outfits?

I start planning my looks about a week before fashion week. To prepare, I’m always on Pinterest and Tumblr looking for inspiration. Then I put together about 8-9 looks for the shows and a couple of additional evening looks for any events that I have scheduled.

A day or two before I fly (or take the train to NYC) I start to match the outfits to the shows that I am attending. Every show has a different vibe so I always try to take that into consideration when choosing what to wear.

Shop the Lavinnia blazer, Vinnie shirt, Carrie leather leggings

How would you describe the dress code at NYFW and how do you switch up your looks from day to night?

I think nearly anything is fair game during NYFW if you style it appropriately. For example, I used to think that jeans were not appropriate for fashion week, but I think they can be as long as you wear them to the right show. It's the perfect time to show off your own personal style. Of course, you still want to dress to impress! You never know when you might get photographed by a major publication.

Do you have any tips for making maximum impact with minimal effort after hours?

Apply a red lip. During fashion week sometimes I don’t have time to change for an evening event so I always carry a bright lipstick and some extra accessories with as it’s the easiest way to transform an outfit and still makes a big impact.

What are your top 3 dinner / cocktail spots during Fashion Week?

I love going to the the Standard Hotel for food and drinks. I also love eating at NOMO Kitchen and last fashion week I tried a new vegan place called By Chloe and I loved it.