This week's Menswear Diaries entry is a guest post by Managing Director of Hooka Salons in Liverpool, Dion Padan. From retro-inspired side partings to long and choppy dos, Dion shares the top hair trends for SS13.

Men's style, clothes and even hairstyles have come a long way in the last ten years. Men are spending more time and money on their looks than ever. The classic gentleman look has never really been out of fashion but I don’t think it has ever been in fashion as much as it is right now.

The current film release of The Great Gatsby shows some fine examples of what is now being recreated with a modern twist. We are seeing a lot of defined side partings and quiffs with more length through the top, which look great when high-shine styling products are used to create a more polished and sleek look. For a long time guys have been using mattifying clay-based products to give the hair a more natural finish but through spring and summer we will see guys using more pomades and grooming creams to finish their hair.

Of course that’s not the only way to wear your hair this summer; some guys have gone more extreme with their styles by clippering the sides really tight and high while maintaining length through the top. This cut is perfect for any hair type or texture, whether it’s straight and slicked back or wavy and left to do it’s own thing! This style is going to be very popular for the festival season as it requires little maintenance.

In contrast to the extremely short haircuts, there is the longer and fuller hairstyle like Harry Styles and George Shelley (that guy from Union J). This style works best with naturally wavy hair and shouldn’t be over styled; it needs to look effortless yet smart. When asking your stylist for this kind of haircut I would highly recommend getting the haircut razored to avoid it looking too feminine or heavy.

Dion opened his first Hooka salon in 2006, which is located in the Ropewalks area of Liverpool city centre. The second salon was opened around the corner from the famous Matthew Street in 2011. Hooka now has a team of 20, all stylists specialising in different aspects of hairdressing for ladies and gents. Both salons are run by Dion and his business partner Ian Sadler. Together they have gone on to win many industry awards. Find out more here.