This week marks the launch of the newest Reiss store – this time positioned on the iconic Madison Avenue in New York. To celebrate its opening and to get to know the neighbourhood a little better, we quizzed our US PR and Marketing Manager about what to see and do, and where to eat and drink in the surrounding area. Think of this as your definitive guide to Madison Avenue, as recommended by a trusted insider. Visit the Madison Avenue store page Learn more about our in-store career opportunities

What makes Madison Avenue such an iconic New York street in your eyes?

Madison Avenue is globally recognised for its buzzing atmosphere, city vibe and unbeatable shopping. There’s no store or coffee shop you can’t find at some point along the street and it provides such easy access to some of the city’s most iconic sights. If you’re a tourist visiting the city, this is the first place you should head for.

Where should we head to for the best American breakfast on Madison Avenue?

Sarabeth is my favourite spot for breakfast and there’s a location on Central Park South that’s lovely if you’ve got the time to eat in. The menu is vast and has everything from classic lemon and ricotta pancakes to more exotic dishes like crab cake benedict so it’s tempting to try something new every time.

…and the best cocktails?

Monkey Bar New York is my favourite cocktail spot. It has a jazz-age vibe inside and there are booths as well as tables that are ideal if you want somewhere a little quieter to chat. The drinks menu includes a comprehensive wine list but I love their experimental cocktail offering – the flavours are unexpected but delicious.

What is your favourite spot to eat?

For lunch I would always recommend heading to the Plaza food hall as there are so many choices and if you’re in a group you can’t go wrong – everyone can pick and choose what they want. For dinner, Tao Uptown has to be my favourite. It might be an obvious choice but it deserves its great reputation. The best part? You can continue the night in the club post-dinner.

Is there anywhere close by that we can head to for the best views of the city?

In the Madison Avenue area, the Bergdorf Goodman restaurant is probably the best place for this. Overlooking Central Park and serving everything from tea and nibbles to cocktails and a lunch menu, it’s a great spot whether you’re a local or from out of town. Make sure you check out the window displays while you’re there – they’re always beautifully creative and worth having a look at.

If you were to give people just one recommendation of something to do in Manhattan what would it be and why?

The Museum of Modern Art is my all-time favourite recommendation. Its ever-changing exhibitions make it different every single time you visit.

Can you let us in on any secret spots loved by locals that we wouldn’t be likely to find in a city guide?

For the best coffee in midtown, try Bluestone Lane with its Melbourne-based roasters and exclusive filter blend. Ground Central is another of my favourites, and it also serves pastries and sandwiches throughout the day so it makes a great lunchtime stop-off if you’ve got a busy day planned.

If you’re looking to escape the craziness of the city, then Greenacre or Paley parks are a great option and a little less well known than the famous Central Park. Try Bills Townhouse for cocktails and live music – the atmosphere is buzzing and it makes for a great evening.

Do you have any favourite shopping haunts?

Assouline is my favourite bookstore and it can be found upstairs in the Plaza. Whether I’m shopping for an in-flight read or the perfect gift for someone, this is always high on my list of places to look.

When it comes to interiors, I love having a wander through Roche Bobois – it’s clean, minimalistic and wholly modern, so it turns into more of an experience than a shopping trip. I mentioned the MoMA earlier but the Design Store here is another of my favourite shops to browse. There’s so much to be seen and of course, it’s all beautifully artistic so I feel like every purchase is an investment.

What should we expect from the fashion in Manhattan?

New York city style is polished but with a fashion-forward edge. It's not as eclectic as London but it's definitely got a contemporary side. Sleek silhouettes, a monochrome colour palette and great shoes are all essentials and you can't go wrong with a great leather jacket.

How are you celebrating the launch of the new Reiss store and what can we expect from the interiors, the collection and the launch?

The Madison Avenue store has been designed by the same agency that has worked on all Reiss stores across the globe, and the interior is sleek, spacious and reflective of the brand's aesthetic. (Read more about it here)

The collection is in-line with that of the UK, so you'll find summer-ready pieces as well as styles that will transition well into autumn. To celebrate the launch, we are offering complimentary coffees and ice-creams in store.