Our designers have cited very glamorous influences to sum up their 'Pyjama Party' trend. Think lashings of red lipstick, Art Deco design, Twenties glamour, silk PJs, bohemian love affairs, luxurious moments and striking that slumber/occasion balance with suitably laidback indifference. Here are a few of their stylish references:
'Lounging' is a key word this party season - when it comes to our approach to dressing, at least. With a 'pyjama party' feel, be it with prints, silks or an insouciant styling manner, it means that languid 'lounging' has become the female equivalent to the man who 'loafs' - at parties. Synomynous with carefree types, this trend has sprung from a love of the 1920s where an 'anything goes...' attitude prevailed.
Last year's Oscar-winning film, The Artist, was a huge influence, and the leading lady, Peppy Miller's wardrobe was to die for. Flapper dresses, furs and cute cloche hats, she has a buoyant attitude and never looks too 'done' - this relaxed glamour is the way to 'lounge'.
Artist, Tamara de Lempicka, was another point of inspiration. The Art Deco painter was the 'first woman artist to become a glamorous star'. Epitomising the cool yet sensual side of the Art Deco movement, her beautiful paintings and bohemian attitude made her a poster girl for the roaring Twenties.
A little closer to home, BBC series, The House of Eliott, was another influence on our 'pyjama party' trend. Again, the beaded dresses and flapper-esque looks play up to a love for silk, sequins and intricate beading - and fluid elegance with every movement.
SO, HOW TO LOUNGE?
A large part of 'lounging' is in the attitude, so don't be too pristine with your precious pieces. It may be glamorous, but it definitely isn't try-hard. Key textures include silk, sequins, lace and transparent organza - so play with them.
Choose off-kilter pairings; dressy pieces with a scruffy touch, get sloppy in sequins, wear PJ prints and a louche blouse, or sparkly shorts and a slouchy jumper. Or, go all out in a flapper-inspired dress - just keep accessories and make-up minimal for a louche, luxe and utterly glamorous 'lounge' look.