London: Fashion's Night Out


Last night Vogue Fashion's Night Out kick-started the fashion week season (with New York up first) and here at Reiss, London, we couldn't wait for the party. All the fun of the fair was the theme, and with fairground grabbers, silly photobooths, gin cocktails and sweets galore, it certainly was fun!

Prizes were plentiful in the Reiss fairground grabber, and drew eager crowds at all our participating stores across the capital.

Our DJ, Zach Nahome, kept the party atmosphere going in our Barrett Street store.


And the delicious cocktails heavily-laced with Bulldog gin were a huge hit with our fashionable shoppers. Sipping on classic G&Ts and the specially-created Oxford Circus, pink grapefuit and lychee cocktails is surely the perfect way to shop?

We also debuted our exclusive Lou and Angelina bags in zebra pony hair on the night.

Which we love so much we printed onto the free limited edition tote bag for our Fashion's Night Out customers.

The Photobooth kept our shoppers upbeat, striking poses against our AW12 campaign backdrop.

With whoops, cheers and even screams back at the fairground grabber, we caught one lucky shopper in action, who looked particularly delighted with his prize.

Partied out, with all the fun of the fair behind us, we handed over to our New York stores, with a similarly British theme, to keep the party going. Catch up with their party next...

Stay tuned to the blog for more live reports from the thick of the action.