David Gandy never disappoints at these events, and as a man with a penchant for Reiss we were pleased to see him finish his Gatsby-inspired look with our Cutler tie in bitter.
The first day at London Collections: Men was a very stylish one indeed. As expected, London's snappiest dressers were out in force, from stylists, editors, buyers and writers, to a few well-dressed stars, which we think, shone rather brightly. Here's a few of our favourite looks sported by those with paparazzi-appeal.
Next up, a cheerful Nick Grimshaw came bounding towards us with huge grin and ultra-cool camouflage jacket...
...which we had to stop and snap.
And, then, with one hell of an entrance, Tinie Tempah roared up in the flashiest SLS Mercedes we've seen in a long while.
Wearing an equally flash, sharply-cut suit - which he chose to wear short in the leg - all eyes were on the velvet slippers he finished his look with. What a dude!