Designed to mimic the glamour meets business-like cool of New York, the Madison Avenue store features a spacious, gallery-style interior with a statement installation screen at each corner. The mezzanine level overlooks the main space, adding to its vast impression, and there is a subtle section dedicated to the personal shopping service offered in store.
Minimalistic design attributes continue throughout, with sleek decorative features combining to achieve d-raw’s aim to; ‘exude drama at even the smallest brand touch points’ and even functional assets are considered in line with the overall aesthetic. Materials include marble as seen in multiple Reiss store interiors, as well as shaved granite and steel in rich shades of grey.
