Beards have made a huge comeback over the last couple of years, and one person in particular has played a huge part in this revival. This man is freelance photographer, blogger and social media consultant, Jonathan Daniel Pryce; the mastermind behind the blog and now book, 100 Beards, 100 Days. Specialising in fashion and lifestyle photography, Pryce also edits the men’s style blog, We caught up with the talented photographer to find out more about his life and inspirations.

1. What was it that first led you to pick up the camera?

My first camera was a red plastic toy point-and-shoot 35mm panoramic film camera. It was meant to produce panoramic photographs but whenever I got them developed the photo would just come back with two black horizontal strips.

I was always an artistic kid at school and this spread across all types of media. My mum had a Nikon SLR when I was a child and I loved devouring her photographs. She also had an obsession with Marilyn Monroe and had a series of hardback coffee table books including The Last Sitting by Bert Stern. I think these experiences really influenced my desire to make beautiful imagery.

2. Your book 100 Beards, 100 Days is out now. Could you talk us through this project?

I began 100 beards, 100 days as a photographic blog in July 2012 to document the growing (excuse the pun) trend of beards in London. I'd only been living here for a few months so it was a good excuse for me to discover new neighbourhoods and meet new people.

Within a very short period I started to notice the hits on the blog really shoot up. After day 30 or 35 of searching the streets for bearded gents, a few of the men I asked to photograph had heard of the blog already and would compliment me on my work. Word seemed to spread quite quickly and I began to get requests to make portraits of fans of the project. Around 10 of the images in the book were set up & the rest were discovered.

3. What is it that inspires you the most?

 People in general are very inspiring. Whether it's a great conversation with someone I've stopped in the street or observing strangers on public transport. London is filled with inspiration. I love photographing style on the street because really it's the most authentic version of fashion - it's how people are actually wearing the clothes.

4. If you weren't a photographer, what would your plan B job be?

My background was in marketing, so my plan B would be to work in branding and digital media. I'm fascinated with the way we consume media online.

5. What are you currently working on and what are your plans for the future?

After the success of the 100 Beards project, I decided to continue the beard hunt and I'm currently on my 125th beard. These additional photos will go in the second edition of the book out in July – pre-order a copy at