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HISTORY OF THE SAVOY

27.08.13

We chose one of London's most beautiful, historical buildings to act as one of the settings for our AW13 campaign. The Savoy hotel has a past which is both glamorous and exciting, which is why we're looking back at its history on the blog this week.

The Savoy, which takes its name from The Savoy Palace that used to be situated in the same place, opened in 1889 after five years of being built. It was constructed by composer and theatrical impresario Richard D'Oyly Carte, who built the luxury hotel as a way of accommodating tourists who travelled from across the world to see the operas at The Savoy Theatre.

Since its opening in 1889, The Savoy has attracted the rich, famous and royal. From Edward VII and George VI to Oscar Wilde and our present Queen, this gorgeous hotel beside the Thames has always been a glorious hive for England's most elite.

There is one famous face in particular, however, that has been remembered for bringing an effortless touch of glamour to The Savoy...

With her long white gloves drawing attention to her bare arms and her stunning black dress daringly exposing her midriff, Marilyn Monroe's iconic stay at The Savoy is now a captivating set of photographs frozen in time. With her trademark platinum hair and cigarette in hand, the beautiful young actress plays up to the cameras as she sits with Sir Laurence Olivier, with whom she starred in the film, The Sleeping Prince.

 

The Savoy remains one of London's top hotel destinations today and much of its original beautiful architecture remains the same. This is why we decided to shoot much of our stunning AW13 campaign there; you can see more behind-the-scenes shots of our day shooting on the blog.