Festival Fashion: What To Wear


Festival fashion is a minefield. So what do the style set put in their rucksacks…or luxe oversized totes? Fashion blogger and front row favourite Sandra Hagelstam of 5 inch and up, takes us behind-the-scenes of Helsinki’s renowned Flow Festival, revealing the wardrobe essential she can’t live without. Scroll through to learn which hero dress you need to safely stow into your suitcase this Bank Holiday weekend…    

“Of all the festivals I’ve seen around the world – from Lovebox to Coachella – I still love my hometown’s Flow Festival in Helsinki the most. Hipster heaven it may be, it’s filled with friendly faces and an unbeatable atmosphere. We danced the night away to the beats of Outcast, Bonobo and Janelle Monáe.”

“On the final day I wore Reiss’ beautiful Winnie dress – the vibrant floral print is my new favourite thing. I immediately fell for the dress when I spotted it in store a few weeks ago."

“A maxi dress is just about the smartest staple you can wear to a festival, so this show-stopping number lived up to its full potential in Flow’s concrete jungle.”

“The long hem and elegant cut took the stress away from planning what to wear. There was no need to over-think the styling since this extraordinary dress serves all your sartorial needs.”

“This feminine, finely-pleated style – that had me at ‘hello’ – also comes in a shorter version; just the thing when you want to showcase your heels. (As a self-confessed shoe obsessive, I like to keep the attention on my feet)!

See you next year Flow and thank you Reiss for an unforgettable weekend!"

For more of Sandra's stylish updates, head to 5 inch and up.