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IN CONVERSATION WITH ZANITA

08.05.15

We caught up with the star of our Guest Photographer fashion feature, Zanita Whittington on everything from what it takes to be a fashion blogger to the places she dreams of visiting and how she sees the industry evolving.

When did you start your blog and what inspired you to do so? 

I started my blog in 2006 as a hobby. I was working as a model at the time and needed an extra curricular project. A friend suggested I start my blog as an outlet to share my outfits and my experiences modelling. It was very much organic and about being part of a community when I began.

What is your favourite part of being a blogger?

Having the opportunity to realise my creative ideas as my career is a dream come true. I feel very lucky to have found my passion.

Who would you consider to be your ultimate fashion and photography inspirations?

For me it’s constantly changing, I have a very short attention span - right now I’m inspired by the work of  Aussie designer Toni Maticevski and the aesthetic of editorials published in i-D magazine.

What would you consider to be your best project on to date and why? 

It’s always going to be some of my recent ones - like this project with REISS! Also my photoshoot with dancers from the Australian Ballet - I only had 30 minutes to shoot with them but I did my best to make the most of my time. It was a dream come true to shoot such talent.

How do you see the world of blogging evolving in the next few years?

Right now my business partner Gustav and I have built a good following and a site we are both very proud of. We are looking to find new talent to share on our channels and become to become publishers of a wider variety of content. I also predict that the fashion blogging scene could become some kind of ‘Digital Hollywood’ in the future - bloggers like Natasha Oakley (A Bikini A Day), Chiara Ferragni (The Blonde Salad) and Kristina Bazan (Kayture) have already have instances of being followed by Paparazzi, which is just so crazy. It just keeps getting bigger.

Describe your experience filming the TV show Fashion Bloggers.

I love being part of the show and having a chance to share more of the behind the scenes of what life is truly like as a career Fashion Blogger. I’m also really loving being in front of the camera! I’m a bit of a clown.

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Which other fashion bloggers do you think are getting it right?

Sara from Harper And Harley, Mandy from Oracle Fox, Sandra from 5 Inch and Up, Nicole from Gary Pepper, Rebecca from Raspberry and Rouge…. I’ve missed alot of names here - but there are so many examples that are really inspiring. I’m constantly surprised by the kinds of opportunities that arise for these girls and what they do with them.

To anyone visiting Sydney, what restaurants / bars / hotspots would you consider as a must?

My absolute favourite restaurant right now is Mr Wong’s in the CBD, I’m such a fan of cantonese food. I also love Din Tai Fung which has various locations. My favourite bar is Palmer and Co and the best beach is Bronte Beach - it’s nearby to Bondi but no quite so commercial and crowded.

How does Sydney differ to any other cities that you have visited and worked in? 

To be totally honest I’m more a fan of shooting in European cities, I like old buildings and cloudy weather - so I find Sydney to be quite challenging, the buildings are new and the sun is shining! I’ve lived there for 10 years so it’s not the most inspiring place for me to shoot. The grass is always greener right?

Where in the world would you most like to shoot a feature?

Definitely Iceland! It looks like the surface of another planet. Totally magical.