To celebrate launch of Reiss’ AW14 outerwear collection, we’re asking key digital menswear influencers across the world how they would style Reiss coats and jackets to reflect their own personal style. We’re also asking our menswear influencers to reveal the secrets to their cold weather style. For the series' first instalment, we asked Mike of Quyen Mike - a London-based menswear blogger and photographer - what men's cold weather style means to him. Against London's iconic backdrop, see how Mike interpreted our AW14 outerwear offering. Or for more Cold Weather Cool, see how Studied Nonchalance interpreted our AW14 outerwear.

How would you sum up your personal style?

I don't really have a specific personal style. I've pretty much tried every kind of style there is!  My style can alternate from being very minimalistic - inspired by Swedish and Japanese designers – to Rock ‘n’ Roll style, inspired by British music culture. To me fashion is like the galaxy, it's huge, so I want to explore it and see what I can get out of it. It's full of possibilities. I try not to stick to one genre of style and I'm open to anything.

What’s the best piece of style advice that you've ever been given?

There’s a phrase that’s stuck with me over the years, and that’s the idea that the key elements of someone’s personal style are confidence and comfort. Being confident breeds comfort and being comfortable builds confidence.  To be honest I can’t remember where I heard it.

What’s the one item of clothing/accessory that can’t you live without for the Autumn/Winter?

As a freelance photographer, fashion blogger and full-time advertising student in London, I always need to carry a lot of things with me before leaving the house: my laptop, agendas, books, camera etc. So, I don’t think I can live without a fashionable and practical backpack/bag.

Whose cold weather style do you admire and why?

I do get inspired a lot from different people, but I cannot pinpoint an exact style icon.

Mike wears the Genesis navy overcoat

What do you look for in your winter coat?

For me, the most important element of a winter coat is the way it fits against your body, it should allow you to wear different sorts of layers underneath without it being too large. I know finding the perfect size might be difficult, but it is crucial to me. Having a good quality coat is another critical aspect and a good investment because you’ll be wearing it pretty much every day of the cold season. I am in love with the neutral and camel single breasted overcoats because it is very easy to mix them with formal and casual outfits.

Mike wears the Sharkies grey and black backpack

Which city or place inspires you cold weather style?

Definitely London. I think no one can contradict this, oh, maybe the Stockholmers.

When do you feel at your most stylish?

I don’t think there is a particular moment when I feel more stylish, I think it is more a matter of whether you feel good or not.