The British weather really came through for us in east London and those beautiful blue skies made the perfect back drop for the shoot.
BTS: FEEL THE HEAT28.04.14
The sun shone and it couldn't have been better timed as our creative team hit a stylish London rooftop a few weeks ago to shoot our high summer feature, Feel The Heat. Here's a flavour of their day up on the roof. And, yes, the sky really was that blue...
The set was simple and modern, with little more than the blue skies, white walls, a glass roof and decking for decoration. Ideal for showcasing our high summer collection, which is full of crisp white, soft pastels and luxurious textures.
Despite the sunshine, our model, Felicity, warmed up in a huge fluffy robe between shots, and our stylist, Gail, was on-hand to tweak the styling and ensure everything was picture perfect.
The team catch some rays (or try to, despite being wrapped up in a uniform of denim and leather...)
Our photographer, Caroline, goes from lying flat on the floor (see the top pic) to hopping up onto a wall to get the best shot possible.
The day ended with a set of amazing shots, the feeling that summer was just around the corner and a few pink noses...