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BLOGGER BATTLE: MENSWEAR STYLE

12.06.13

The third blogger in our first ever Menswear Blogger Battle introductory series is London-based Craig Landale, from the fantastic Menswear Style. Eager to tell us about his favourite places to eat and drink in the capital, Landale also explains to us the inspiration behind his brilliant blog.

Tell us a bit about yourself.

My name is Craig Landale and I have a big passion for marketing and men's fashion. I'm a member of the Chartered Institute of Marketing and my previous experiences include leading the digital marketing for a large menswear group. I moved to London a year ago from my hometown Leeds so I am still very much exploring all that the capital has to offer with my missus. I enjoy exploring new areas, coffee shops, restaurants, parks and bars and running around Primrose Hill and Regent’s Park.

Explain your blog to us.

MenswearStyle.co.uk has been running for just over a year and I started it after leaving fashion's corporate world. Suddenly I was free to do, implement and write whatever I wanted without the usual company politics and red tape; I was motivated by the freedom and ultimately hooked.

We blog daily about anything related to men's fashion, style and lifestyle and the blog has seen rapid success and interest in a short space of time. I now have 50 contributing writers from around the world from Beijing to New York and Brazil to Mumbai, and I've been nominated this year by Fashion Monitor for Fashion Blogger of the Year. As the only guy and menswear blogger in the running for this award, this is an achievement within itself.

The brand collaborations and opportunities which have come about are so exciting such as Shortlist Magazine features, British Fashion Council blog portal listing, the Drapers Next Generation Academy and special brand projects.

Tell us about your personal style.

My style is quite understated and practical. Through the week I will wear comfortable New Balance or Nike trainers teamed with jeans/chinos and a Henley tee/shirt for a smart casual look. But if I need to dress up a bit I opt for a tailored blazer, shirt and trousers combined with brogues or double monk strap shoes and a trench coat usually in classic colours.

I will only wear things I feel comfortable in no matter how trendy something is and I know what works for me and what doesn't. I quite like to play around with accessories such as tie bars, lapel pins, briefcases/satchels, watches and umbrellas – again, all quite classic and clean.

Who is your biggest style icon and why?

I have a few such as Nick Wooster, Angelo Flaccavento and Lino Ieluzzi but if I had to pick one it would be David Gandy. He wears classic tailoring so well. He has a bigger frame compared to most models which is something I can relate to so I gain a lot of inspiration and ideas from what he wears.

If you weren’t a fashion blogger, what would your dream Plan B job be?   I have experience in online marketing consultancy and I'm qualified in teaching so who knows, maybe in a few decades I'll be lecturing on social media and blogging. Setting up and running a brand would be cool too but the initial setup costs are huge. Vote for Menswear Style now to be in for the chance of winning a £500 Reiss gift card.