Floral prints usually hold court during a summer season, and this one is no exception. Except that in SS13, in place of ditsy florals or pretty little petals our design team has looked for a modern way for florals to blossom. And with the recent arrival of our Poppy print online and in stores, we take a closer look at the inspiration behind it and how our design team worked it into the collection.

Inspired by photographer, Nick Knight, and his book and exhibition, Flora, the Poppy print achieves this modern approach to florals.

Nick captured flowers with a lot of surrounding space, from pretty pressed flowers to those blurred, yet still clean and clear with a very modern look.

This inspiration led our print designer, Alex, to create a beautiful yet simple Poppy illustration to be used in a repeat print.

So Poppy, with its hand-drawn illustration, is digitally printed and placed in a ruler-straight, linear fashion to create a bold and clean effect on our Lunata dress and Lillyann top.

A variation on the red and white print also found its way onto our Verity shirt, where the blue Poppy Spot print has been minimised and scattered across it, but with a similar respect for space, allowing the print to breathe and actually appear more prominent.

Less is more in this season's understudy of florals.

Learn more about our print inspirations for SS13 by reading our Lotus print post.