THE FINAL VALENTINE PRINT MOODBOARD
Talk us through the key inspirations for the SS15 prints:
Each season our creative director creates moodboards for us to work from. We add to these to our own research until we have an inspiring collection of visuals. Botanical florals were a big trend on the runway with label’s such as Céline and Valentino championing the look. That’s where the Valentine Flower print originated from.
We also use a lot of vintage pieces to give our colourways and pattern an authentic feel. There’s a box of recycled pieces in the office. Painterly, abstract designs were also on our radar for spring.
How do you put a personal spin on a print?
We have our own handwriting that flows throughout the season as it’s so important that the prints fit the Reiss identity. They’re designed to be modern and wearable and every print is exclusive to us so they all have a personal edge.
The Valentine Flower print was originally inspired by florals – a look that’s always key for spring and especially SS15. The flowers are individually hand-drawn and then transferred to the computer so that we can play around with colour and composition. We usually come up with a few different alternatives to present and then agree on a final design as a team.