There’s no denying it, we can rely on prints to re-occur as a key spring trend year on year, injecting colour and pattern into our previously neutral winter wardrobes. Each of the REISS designs is produced in-house by our talented team who put a personal spin on every exclusive collection. To find out more, we caught up with womenswear designer Jennifer Clemson who explained the process behind the coveted Valentine Flower print that’s just launched online and in store.


Talk us through the key inspirations for the SS15 prints:

Each season our creative director creates moodboards for us to work from. We add to these to our own research until we have an inspiring collection of visuals. Botanical florals were a big trend on the runway with label’s such as Céline and Valentino championing the look. That’s where the Valentine Flower print originated from.

We also use a lot of vintage pieces to give our colourways and pattern an authentic feel. There’s a box of recycled pieces in the office. Painterly, abstract designs were also on our radar for spring.


How do you put a personal spin on a print?

We have our own handwriting that flows throughout the season as it’s so important that the prints fit the Reiss identity. They’re designed to be modern and wearable and every print is exclusive to us so they all have a personal edge.

The Valentine Flower print was originally inspired by florals – a look that’s always key for spring and especially SS15. The flowers are individually hand-drawn and then transferred to the computer so that we can play around with colour and composition. We usually come up with a few different alternatives to present and then agree on a final design as a team.

What about colour?

Colour is always very important for spring as it can govern the mood of a whole collection. We have been looking at different artists such as Matisse to inspire how we experiment with shades in new and interesting ways. We’ve mixed soft neutrals with pops of bright reds, blues and corals to give a muted palette a stand-out edge.


What are you currently working on?

We are currently working on AW15 and starting work on inspiration for SS16 – it’s quite a long process! The prints are one of the first things to develop within a collection as they tie the colour palette together and inspire the mood. They continually evolve throughout the process and might change colour, scale and even design right up to when the final product is produced. We sometimes engineer them to fit certain pieces or just alter the scale and colourways for different styles.