THE INSPIRATION STAGE
‘As with many of our designs, the Soft Wrapping story was initially inspired by vintage styles. We usually start this way and then put our own unique spin on the look to keep things modern.’
Inspired by everything from magazines and books to film and exhibitions, the design team starts the process with direction from Reiss Creative Director, James Spreckley, and follows the conversation with in-depth research. Moodboards are collated and a colour board is put together to work from throughout the process. For the Soft Wrapping series, the team looked to Japanese designs for inspiration, focusing on traditional tying and folding techniques. One of the definitive figures of contemporary fashion today, Yohji Yammaoto’s work is exemplary of this aesthetic. Expert cutting, pleating and tailoring techniques create a layered aesthetic within his work – a notion that could then be adapted for the Reiss consumer.