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BACKSTAGE AT LFW WITH L'OREAL PROFESSIONNEL

25.02.15

L'Oreal Professionnel is famed for its innovative, salon-worthy products, and as a result, it's stylists create multiple hair looks throughout London Fashion Week. We caught up with the team to get a sneak preview of the AW15 runway looks and find out what's on the L'Oreal girl's essentials list to make sure she stays polished and on-trend throughout the event.

On the essentials list:

Comfort is key when it comes to footwear so a pair of black leather boots is the ultimate go-to. They work with any outfit and are great for running from show to show. A printed scarf or leather bracelet will add a personal final touch.

For a look that's both on-trend and practical, Wet Domination is ideal. It's an effortless way to switch up your look from day to night. You can always trust Infinium hairspray to keep your style in place - the handbag-sized bottles are ideal when you're on the go!

The short, boyish hairstyle at JS Lee was modeled on a younger version of the designer herself. Tecni.ART Metallic Gloss added shine to the look.

Warrior women inspired Gareth Pugh's AW15 vision, and the show featured strong ponytails and choppy short cuts.

70’s New York City glamour was the inspiration by the waves created for the Ong-Oaj Pairam models. How to get that curl? Prep the hair with Tecni.ART Pli and dry in Tecni.ART Full Volume Extra Mousse.

There's always a focus on playfulness when it comes to Ashish and the models wore a slightly disheveled 'party all night' hair style with a statement contrasting coloured fringe and bold nail art.

Soft, loosely swept-back waves matched the Barbara Casasola collection's feminine-meets-grunge aesthetic. Hair stylist, Adam Reed created the waves by drying on Tecni.ART Pli before spraying the look with Infinium and Wet Domination Shower Shine.

At Peter Pilotto, stylist Anthony Turner cut in a blunt fringe. The graphic style was created using a mixture of Tecni.ART Pli and Full Volume Mousse.