London. It’s where Reiss began over forty years ago and it’s where we call home. With all the eyes of the world on our glorious capital, it felt only right that our AW12 campaign should be set in some of its most powerful and iconic locations.

So our new season features against some of the capital's most recognisable spots; a cityscape rooftop, Trafalgar Square and the heart of the city (our birthplace, in actual fact).

But why else? Yes, there’s incredible history, yes, there’s fashion heritage, but above all London is a modern place filled with creative people and an inspiring energy – which is why we love it.

Strong, original, and home. Welcome to AW12, welcome London.

The spirit of the city is right here...