4 iconic men who capture the mood and style that provide the formula for all occasions.


This was a man who stood up in front of the world and said I am the greatest, the three-time heavyweight champion of the world possibly was. He captured the world with big talk and a even bigger punch to back it up but he also caught the eye for his crisp sense of style too. Ali was always able to put clothing combinations together with elegant effect, a theme he duplicated throughout his boxing career.

Larkin suit (navy), Canal tie (airforce), Watcher raincoat (putty), Vetter slim-fit shirt (white).


With a steely blue gaze and timeless style, Paul Newman transcended three decades of cinema history with ease. Consistency, longevity and considerable talent were the foundations of this true style icon. Newman always provided a masterclass in enduring relaxed elegance, demonstrating that tactile and wearable clothes have lasting appeal.

Merchant suede jacket (latte), Senator trousers (rust), Oldtimer shirt (rust), Triumph belt (mid-brown).


Steve McQueen’s appearance in the crime drama The Thomas Crown Affair is the defining style moment for most men. This iconic male actor went on to gain the nickname The king of cool from admires all over the world. McQueen's style was all about clean-cut masculinity with more than a hint of smooth classic appeal.

York Jacket (stone), Senator trousers (putty), Vice shirt (white), Hirst knitwear (oatmeal).


That cockney accent and the cheeky smile told everyone Michael Caine was the main man. No stranger to the fine tailoring of Saville Row, he almost always displayed desire for finely cut suits and neatly tied neck ties. A great example of  a man who was always dressed to perfection. His personal style was always refined exuberance and polished 60's charm both of which he had in abundance.

Frasier linen suit (blue), Arrow linen shirt (mint), Brooker tie (airforce blue), Mapleton fedora hat (off-white).