On what makes a good pair of jeans
Like with all items of clothing, the fit is king for me. There is nothing better than a nice fitted pair of jeans that look as cool with a plain white T-shirt as they do with a merino wool roll neck jumper.
Also, there is so much that goes into the fit of a pair of jeans that people don’t realise. When they fit perfectly the pattern at the initial design stage has been cut correctly, the right weight denim has been used, they haven’t been over-washed and also the amount of elastane in the fabric has been carefully considered.
On what’s new for SS16's jeans
For this season we've tweaked the fits to make them a little slimmer and more streamlined. By working very closely with our expert European denim mills and factories, we've come up with innovative new washes and finishing techniques. However, the biggest thing that we've introduced for SS16 is our Reiss branded buttons and rivets.
On styling jeans well
Styling will always depend on the occasion, but for a fail-safe look I would go tonal with black denim, wearing different shades of black, charcoal, grey and maybe even a pop of off-white.
Indigo denim always lends itself well to a clean and crisp pared-back look. So I’d team mine with white trainers, a white T-shirt, and to finish this timeless look I’d add a bomber jacket.
When wearing white denim, I tend to keep things nice and summery by styling with a printed Cuban collar shirt or grandad collar shirt.