The beginning of a new year always conjures up the same old tired clichés, but while you sidestep the office talk of diet fads and expensive new gym memberships, use this fresh start as an opportunity to take an honest look at your wardrobe. Is there room for improvement? Are some staples looking just a little too worn?
Revitalise your wardrobe essentials with the timely yet timeless style of the SS20 Pre-Collection
Our SS20 Pre-Collection is the antidote to a worn-out repertoire, introducing a new line of essentials that are designed to form the basis of an always-on wardrobe. Showcasing lean outerwear, design-led knitwear and grown-up tailoring options, these new pieces promise to inform your refreshed wardrobe ahead of the incoming season.
BASICS, BUT MAKE IT ELEVATED
It’s worth noting that a new wardrobe doesn’t necessarily mean starting from scratch. Reap the rewards from smart investments by building on core pieces that easily adapt to the trending demands of each new season. Tailored trousers in classic colours offer endless styling opportunities with the plethora of prints and colours that dictate SS20, while a black blazer in a sleek cut will work a charm for dressed-up office looks or paired with a cami and skirt for a playfully romantic style aesthetic
"And now let us welcome the new year, full of things that never were.”
- Rainer Maria Rilke
Some Things Old, Some Things New
Our SS20 Pre-Collection is one that speaks to timelessness through longevity and value rather than fast fashion. With a considered approach that champions versatility above all else, the new collection is pared back in such a way as to allow you, the wearer, to put your own stamp on things. Your trusted go-to pieces? Award them a new lease of life by pairing them with new staples such as pleated trousers or a handsome wool overcoat.
LAYERS YOU'LL LOVE
Make wardrobe transitions a seamless task with some well-chosen light layers to see you through the seasons. While pieces such as a wool overcoat and blazer will always stand the test of time, step outside your comfort zone in something a little more daring. A white leather jacket in a soft, boxy shape introduces a fashion-forward newness to your wardrobe rotation.
A Look Ahead
Our SS20 Pre-Collection heralds the arrival of the new season, offering a first glance at the style that will shape your wardrobe over the coming year. From a standout print dress to signature staples for the modern woman’s weekly repertoire, the Pre-Collection introduces the foundations of what promises to be an unforgettable moment of all things fashion and style once the full Spring/Summer ’20 collection arrives later this month.
“Every morning’s dew is a fresh breath of a new beginning.”