The SS18 Report


From the ethereal to the conceptual, we present five of the season’s key trends


From the ethereal to the conceptual, the feminine to the androgynous, SS18’s fashion forecast has been set. Here, we present the five key trends to champion – not only now but throughout the season – and reference the mood of the moment in a way that’s as wearable as it is relevant. Whether taken literally and styled with confidence or referenced through the use of subtle detailing, they promise to capture the optimism of spring and breathe new life into any capsule collection.

When it comes to trousers, SS18’s attitude dictates that wide-leg silhouettes are the way to go and they’re the perfect example of something that was once dramatic becoming a mainstay. Why? Because there’s an argument to prove that this shape works for just about every diary entry and what’s more? When cut to a covetable mid length, it takes on a casual elegance that puts a modern spin on power dressing. Strong in silhouette with a subtly androgynous twist, it’s not only an effortless way to reference the runway but it offers the perfect canvas for experimental styling elsewhere.

This season’s riff on print conveys a creative approach to pattern and one that looks past the time-tested designs that traditionally conjure memories of summer. Instead, there’s a focus on textural burnout detailing and mixed media that feels somewhat more grown-up. Painterly designs, dusky hues and muted pastels replace rainbow brights, whilst touches of metallic detailing add an unexpected element to high summer styles. The result? A look that fuses a beguiling mix of colour and texture and encompasses the in-house element of the Reiss design process. 

The wrap dress is arguably one of the most definitive styles of the 1970s and it’s back this season, carrying a certain air of nonchalance that goes hand-in-hand with nostalgic connotations. The silhouette continues throughout the collection, however, imagined on tops and jumpsuits as well and capturing a certain pared-back minimalism that epitomises the phrase; simple yet effective. In short, this elegant design will transform just about any off-duty staple into a statement piece.

Palette-cleansing neutrals are a capsule collection mainstay but there’s a new take on the look that’s set to modernise your wardrobe for SS18. Recent seasons have seen pink get a grown-up makeover but it’s ballet-inspired hues that take precedent now, going beyond soft and delicate and capturing something significantly sleeker. Touches of satin and high-shine detailing make combing textures effortless, natural and all the more enduring and they work to highlight almost-parchment tones in a way that fuses versatility with allure. Commit to the look and wear it from head to toe – it makes the strongest statement when styled in cooler climes but will translate beautifully for summer’s impending heatwave.

Unadulterated glamour is never out of style but SS18 celebrates a shift away from what we typically know to epitomise the look and instead the focus settles on more relaxed iterations. Asymmetric cuts, loosely belted silhouettes and artistic layering give eveningwear a contemporary re-imagining whilst liquid silks, crepe-de-chine and soft satin fabrications contribute to an easy overall aesthetic. Uncomplicated yet considered in design, this is a look that’s fitting for a season of travel but is equally suited to the everyday. Styles span the subtle to the sublime with conceptual shapes on dresses and jackets making a strong statement and tops with clever pleating offering a more understated way to go into the fold.