For the first editorial feature of the season, we celebrate our British heritage and journey to the coast to escape the city and explore the beauty of the great outdoors. Part heritage influence, part contemporary-cool, we present the looks that will travel seamlessly from an urban setting to the beach. Think simple luxury, sleek silhouettes and mineral shades, combining to echo the mood and tones of an iconic backdrop and hint at a new aesthetic; something that feels effortless, approachable and resolutely modern.
Discover the new-season looks that feel effortless, approachable and resolutely modern
BREAK THE MOULD
Everyone knows that grey, whilst it often mimics the English sky, is the ultimate blank canvas when it comes to styling. Suiting up in the city may feel like second nature but it’s now that we push the boundaries of established style rules and think outside the confines of the workwear-only box. Doubling up the duty of a go-to city suit will breathe fresh life into classic silhouettes and present time-tested favourites in a new, clearer light.
OUTSIDE YOUR COMFORT ZONE
There’s something unexpected – but intriguingly so – about the incorporation of sleek, conceptual cuts spotted in a rustic setting, and so sparked the inspiration for our first editorial shoot of the season. Statement midi dresses and showpiece shoulder bags worn in out-of-city destinations counteract the quiet and result in an overall aesthetic that’s anything but ordinary.
OUT OF TOWN
A neutral colour palette and soft, sumptuous fabrications will translate effortlessly to just about any setting and this month’s hero pieces are the perfect match for the coastline’s rustic romance. Unstructured, oversized silhouettes worn piled high and slightly undone capture a sense of effortlessness – it is the season of ease, after all.
IT’S ALL IN THE MOOD
Indulge the need for dreamy escapism and head for destinations where rougher climes call for robust layers and minimal fuss, but never without a sliver of luxury. There’s something enduring about hues that mimic their surroundings; take desaturated stone and sandy shades, for example, and similarly, a graphic print that draws attention to the architecture.